If you are a new seller looking to break into a new product niche, what are the Amazon best selling categories that command an optimal ROI? While detailed Amazon product research can give you a clue into individual product markets, is there a general consensus on which product categories to target?
Opinions on what are the Amazon best selling categories can vary based on a seller’s experience and rates of success, as each category has its pros and cons in terms of product viability. However, there are certainly top selling categories on Amazon that sellers more often than not find success in for launching their first product.
Today’s question that focuses on Amazon best selling categories is:
“What product categories do you suggest people get into and why?”
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Here is a more in-depth look at the expert answers:
Amazon best selling categories suggested include…
Timo Bock, FBA Business Broker at Dragon Flip
“Categories that are boring, so don’t do Fitness. [Don’t go after] all the “follow your passion” stuff [because] Amazon sellers all [tend] to have the same passions and they tend to sell similar sports brands and so on. So if you have something that people really need, but you can improve upon that product, I think that makes a perfect private label product.”
David Zaleski, Founder of Sellerology
“I recommend people to get into categories that are actually gated just because it’s a little less saturated. There’s always that barrier to entry where you do have to get ungated. So if you look at Automotive or any types of private label products in Automotive, it’s much less saturated that say for example Home and Kitchen.”
Jeremiah Kovacs, Founder of MuseMinded
“The folks that really think the “Subscribe and Save” categories like Health and Personal Care, Beauty, Groceries–those types of consumables–those are the folks that really see month-in and month-out strong numbers. At the end of the day, I see clients win in pretty much every category, so if you’re really struggling, go find something you’re knowledgeable and passionate about. You can really win in every category.”
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