7 Lesser-Known Amazon Seller Tools You Should Try

What is Amazon Seller Central?

What exactly is Amazon Seller Central? Amazon Seller Central is a specialized portal for sellers looking to manage their business on Amazon. This tool is available to all sellers registered on the platform, including small and large entrepreneurs.

With Seller Central, sellers can upload their products to the site, manage inventory, monitor sales and reviews, and optimize their marketing strategies.

Seller Central offers useful tools such as search query analysis, SKU economics, product opportunity exploration, market basket analysis, brand reputation reports, and tools for creating specialized promotions and discounts. Each of these tools has its advantages, helping sellers better understand their customers’ needs, increase product visibility, and boost sales.

Let’s talk about the shortcomings.

However, like any system, Seller Central has its drawbacks. For example, it can be challenging for newcomers to navigate the many features and settings. If you are overwhelmed or want to ensure you’re maximizing your Amazon presence, consider leveraging our top-notch Amazon PPC service. We specialize in helping sellers like you get the most out of Seller Central, streamlining your process, and boosting sales. 

Sometimes, the information on the platform can seem overwhelming or too technical. Also, Amazon occasionally changes its algorithms and policies, which can create additional challenges for sellers.

Despite these challenges, Seller Central remains an indispensable tool for successful trading on Amazon.

Amazon’s Search Query Performance tool tracks how often people see your product after searching for specific terms and then tracks whether those views turn into buys. This tool is essential for seeing exactly how customers find your products and what you might need to tweak to make your listings more visible and attractive.

What are the benefits:

• Learn which search terms lead customers to your products and discover potential new keywords to target that could bring more visitors.
• See how your product stacks up against competitors. If they’re getting more visibility, you can strategize on how to capture some of their traffic.
• By knowing which searches lead to your products, you can fine-tune your product titles, descriptions, and keywords to better match customers’ search.

A lot of sellers don’t even know this tool exists, which means they’re missing out on understanding how visible their products really are on Amazon. Without this knowledge, improving where you’re not performing well is tough. For example, if you’re not appearing in searches as often as your competitors, you won’t know unless you have the data to show it.

By diving into the Search Query Performance tool, you can get ahead of many other sellers who aren’t using this data. You can spot trends, see what’s working, and adjust your strategies accordingly.