Top 5 Social Media Channels for Copywriters to Find Jobs

Did you know that you can get more jobs on social media as a copywriter? Being an experienced copywriter who has made thousands of dollars from social media clients, I can say that many writers still don’t understand how effective these online platforms are. 

Over the years, I’ve learned a lot about using social media platforms to get copywriting jobs. So, what social media platforms are best for writers? I’ll share with you my top options that stand out as clear winners. 

#1 LinkedIn 

LinkedIn is strictly for professionals, making it one of the easiest social media sites to connect with potential clients. My job-searching strategy changed the day I found out over 58 million companies have a LinkedIn page. I felt if I could get only a slice of that number, I’d easily make more money. 

The truth is that hacking LinkedIn isn’t as difficult as it seems. All I did was create a detailed professional profile highlighting my skills and experiences in helping brands create compelling content and copies that convert. 

However, to get better results, I needed to optimize my profile with essential keywords in my headline and summary. For instance, I switched my headline from the generic “Creative Copywriter” job title to “Experienced SEO Copywriting & Marketing Professional | Open to Freelance Writing Opportunities.” 

Infusing more keywords, including SEO, boosted my profile views, and I showed up in more recruiter searches. Moreover, creating personal copywriting content weekly on my page also improved community interaction, as I was able to find similar connections that exposed me to more opportunities. 

Other things you can do to leverage LinkedIn for copywriting gigs include:

• Joining copywriting networks 
• Sending direct messages to potential clients hiring writers in your niche 
• Ask your network to share reviews about your past jobs 

#2 Twitter 

Twitter is another place where I regularly get high-paying clients who need copywriters. If you use the platform the right way, you can also land solid clients like I do.  

Despite being relatively easy to hack, there are a few things you need to do to sell yourself as a good writer on Twitter. These strategies have helped me stand out from the multitude of content writers on the platform. 

To put your best foot forward, you must create a compelling profile with a real picture or headshot and a professional username to build trust. You can repeat the same picture on your byline and social media accounts. 

Don’t forget to use keywords related to your expertise in your bio. For instance, clients are more likely to respond to someone with “Freelance SEO Copywriter for SAAS Businesses” than someone with a random quote. 

If your target clients are local small businesses, include your city in your bio. A link to your portfolio will also help target-clients quickly discover you and review your past works immediately. 

Another strategic approach is to shoot your shot at potential clients, explaining your skills and what you can offer them. Also, have community and timeline interactions that put you in target-clients’ faces, but don’t overdo this. The bottom line is that you should always think of Twitter as a search engine like Google, where clients find writers. 

#3 Facebook 

Facebook is not the king of social media for no reason. That platform is a gold mine if you know your way around, and that’s why I’m here to hold your hand. There are over 200 million businesses on Facebook, so you can imagine how many of them need writers. 

One major strategy that works for me on Facebook is using networking groups where target clients with small businesses connect. There are also exclusive groups for copywriters, where recruiter accounts post jobs across different writing niches. 

Now, to the more important part. When you see job posts on Facebook, the last thing you want to do is leave cringe and boring comments like “I’m interested.” Instead, give the client a compelling reason to either follow or reach out to you. 

So, when you see job posts or opportunities to connect with founders on Facebook, remember you’re a copywriter, and your primary job is to sell yourself. 

Finally, optimize your Facebook profile so that more people see you. I remember a time when salespeople sent me loads of friend requests to pitch their programs to me. I just knew it was because of my recent profile upgrade. I flipped the script a couple of times and also pitched to them. So, it’s all about how well you can sell yourself. 

#4 Instagram 

Though Instagram is famous as a social platform for reels and cool videos, you can also use it for professional purposes, including landing clients for your copywriting career. The app is also absolutely free, so you don’t need to spend money buying Upwork Connects or subscribing for premium access. 

However, considering how popular Instagram is, the first thing to do is to establish yourself as a professional. Having a separate account from your photo-sharing one helps with branding and promotes your key selling points. 

Afterward, you can search for small businesses and startups that may need your services and follow them and other job-sharing platforms. Some months ago, I got an international client who needed a writer for their beauty business on Instagram. This was a result of searching far and wide and convincing them I was the best for the job. 

I sent a DM highlighting their weaknesses and showing the potential of having a dedicated blog section that would generate more website views and lead conversions. 

Don’t forget hashtags. These are a secret weapon in your Instagram arsenal. You can search for hashtags like #freelancewriterneeded or #hiringcopywriters to find potential clients. Use hashtags to your advantage also when posting content. 

#5 Content Creation Platforms 

Finally, you can use content creation platforms like Medium and TikTok to land high-paying clients. There are many entrepreneurs and freelancers on Medium with whom you can connect for opportunities. 

Besides, TikTok advertising is changing how writers sell themselves to clients and find writing gigs. One effective way is to create engaging content to showcase your writing skills. For instance, I share experiences about the latest industry developments, like “the role of AI in writing” on Medium. 

I also post short motion graphic videos and jump on TikTok trends that won’t harm my brand. These videos include writing tips, highlights of my core skills and services, and answering some copywriting FAQs. 

Alternatively, you can collaborate with more established freelancers by participating in their speaking engagements, sponsoring your posts on their platforms, and leveraging their wide presence for better reach.