Recently BigCommerce announced the availability of Catalyst, its next generation storefront technology, for developers and agency partners. Today we catch up with Mark Adams, Senior Vice President and General Manager, EMEA at BigCommerce to learn what Catalyst can deliver for brands and how it simplifies the development process for agencies.
In a nutshell, it all comes down to making customisation and personalisation of websites possible, along with the key goal for retailers – optimisation of conversion at all points along the sales funnel. Catalyst achieves this through standalone no-code website builder for lightweight sites and blogs or as a part of a composable tech stack for more complex websites. The massive benefit is that Catalyst increases the pace of development bringing functionality at a speed never possible before.
In this video we discuss:
- 00:00 Introducing Mark Adams from BigCommerce
- 00:42 BigCommerce’s Catalyst next generation storefront
- 02:50 Catalyst customisation and personalisation
- 06:33 The power of composable websites
- 10:21 The power of Generative AI in retail
- 12:23 Ecommerce trends – Optimisation of conversion
- 13:58 BigSummit – 17th April 2024
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