Amazon Recommends Using AWD for Prime Day Optimization

How do sellers know how much inventory to send to Amazon in advance of Prime Day? If they send too much, they’ll be charged storage fees, if they send too little, they will lose out on the opportunity to generate more sales.

In an email this week, Amazon pitched sellers on using its AWD (Amazon Warehousing & Distribution) logistics service to ensure they’re ready for this year’s Prime Day shopping event, usually held in July. With AWD, merchants store inventory upstream, and Amazon sends it to its fulfillment centers as needed – it explains the service on the Amazon AWD landing page as follows:

“Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that distributes to the Amazon store and other distribution channels.

“AWD pricing covers FBA inbound placement, so there is no separate charge for this service. AWD’s auto-replenishment capability ensures your FBA inventory is kept in stock.”

This week’s email to merchants read as follows:

Get ready for Prime Day with Ship to AWD
Prime Day is just around the corner, and we want to make sure you’re prepared to maximize your sales potential. One key aspect of this preparation is ensuring that your inventory is efficiently managed and stocked. Contact us today to sign up and Ship to AWD (Amazon Warehousing & Distribution) in preparation for Prime Day.
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With Ship to AWD, you can enjoy the benefits of an integrated low-cost bulk storage solution. This service helps you stay in stock in FBA (Fulfillment by Amazon). AWD pricing covers FBA inbound placement services, therefore no separate FBA inbound placement service fee is charged.

Amazon launched AWD in 2022. Fees are explained in a rate card on this page of Amazon Seller Central.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (Sep 2005 – present) and Investigative Reporters and Editors (Mar 2006 – present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.