$1M Worth of Guy Fieri and Sammy Hagar’s Tequila Hijacked

Guy Fieri and Sammy Hagar’s joint tequila business suffered a huge setback after two trucks carrying about $1 million worth of their Santo Tequila were hijacked in a double heist in Texas during the weekend of November 9th.

According to a representative of Hagar, via Fox News, the trucks were hijacked over the weekend in Laredo, just after crossing the border into the United States. A total of 4,040 cases of tequila (24,240 bottles), including Santo blanco, reposado, and a special extra añejo — which took 39 months to make — were stolen.

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Hagar’s rep added that the double heist appears to be an “organized crime effort where the trucks were illegally double brokered to different carriers who transferred the product to their trucks” after crossing the border from Mexico into Texas. An incident report obtained by People stated that the company believes “the GPS tracking signal we were monitoring was spoofed by a GPS emulator application used by the criminals.”

Hagar, in a statement to Fox News Digital, commented, “For a growing company like Santo, it’s really a shame for something like this to happen in the middle of our strongest year to date and right before the holidays!”

The Red Rocker added, “Anyone that knows business knows that this is a huge setback for any company in a hugely competitive market. But Guy and I will survive. Most of all, we’re glad that nobody was hurt during this crime.”

People reported that Santo president Dan Butkus estimates the total loss to be about $1 million along with a big hit to the company’s supply chain.

“We’ve worked so hard,” Fieri told People in a statement. “This is our best year we’ve ever had in Santo. We just had all this momentum, and now whatever’s on the shelf is all people are going to get.”

Butkus called the theft “the strangest thing” he’s witnessed in his 25-plus years in the spirits industry.

“Two of our trucks, four days apart, to be stolen, it’s so out of the ordinary, out of the norm, that we’re wondering why our trucks may have been targeted,” he said, adding: “It’s unlikely that they’ll find these truckers. They probably rent the truck, get the bid, get the cargo, sell it, and then disappear. There are some phone lines we have from them that are already disconnected.”

Fieri told People that “someone could be trying to break the momentum” of Santo and hopes they can at least recover the extra añejo — “the crown jewel of the company … you can’t reproduce something that takes four years to make.” They plan to put a $10,000 offer out for the batch.

“It’s like a movie — I never in a million years thought this was coming down the pike like this,” Fieri said, “but it’s real.”

According to People, the Laredo Police Department, Los Angeles’ Cargo Criminal Apprehension Team, and the federal cargo theft prevention and recovery network CargoNet are investigating the theft.

In happier news, Hagar just announced a Las Vegas residency for his “Best of All Worlds” band featuring Joe Satriani, Michael Anthony, and Kenny Aronoff. A Live Nation ticket pre-sale begins Wednesday (November 20th) at 10 a.m. PT using the code BEATS.