Are your clients in danger of losing their valued position on SERP? Marketers can drop several spots if they don’t pay attention to the latest search trends. As 2025 approaches, they must use visual content and consider other tips for ranking.
The Challenges of Best SEO Practices
Few tasks are more challenging than keeping your clients at the top of the SERP. In most cases, this is a world owned by Google. The search giant regularly changes its algorithms and keeps many details hidden.
The company’s practices leave SEO experts to constantly look for the best ways to advise clients. In the coming year, Benu Aggarwal reports that marketers and their agencies should pay attention to visual content. Both images and videos count as visual content.
The Importance of Visuals
Consumers show great interest in videos and images as they search online for solutions to their problems. They are accustomed to an “app-like interaction” which partly explains this trend.
Providers that offer the rich experience found in a video will benefit. Yet, Aggarwal points out that many marketers are not yet using visuals to their best advantage. Adding visuals to your client’s site is one of the tips for ranking next year.
An Orderly Transition
As your clients produce visual content, pitch your services to help them organize the process and define standards. Common standards might include:
- Image size and density
- Consistent naming conventions
- System to reduce duplicate images
- Consistent practice for creating folders that store the content
Google is also looking for image tags. Remind your clients that the images they use should relate to their content. And the filename and alt tags should support the main keyword and content.
The Mobile World
Marketers often overlook the importance of their mobile sites. Well over 60% of searches are linked to mobile devices. If your client’s mobile site hasn’t been updated to reflect the importance of visual content, that’s among the top tips for ranking.
Monitoring
In some industries, such as retail, marketers can tell a compelling story with the right visuals. Your clients should be tracking the activity driven by their visual content. Using analytics, you can help them understand which pieces of content are most effective on their site.
The AI Connection
Your clients may also wonder whether using AI-generated content is among the tips for ranking. News reports abound about marketers being penalized for using AI-generated content on their sites.
Google’s perspective on this issue is worth remembering. They consistently emphasize that they want to provide the best user experience for searchers. When marketers post poorly created text or visual content, they can count on being knocked down on their list position.
Remember the Basics
Your clients likely have the best intention regarding their sites. Over time, they try different SEO strategies which may leave them in a position they don’t want. Specifically, they do not appear on the first page.
Page Loading Speed
How does this happen? It often starts with an idea to test a concept. Maybe a team member creates a few pages or purchases add-ins that slow load times. If a page load speed takes longer than five seconds, your clients will lose a potential customer.
Keyword Use
Don’t let your client make keyword mistakes. Once they’ve settled on a keyword, it must appear the right number of times on a page.
The search algorithms expect keywords to show up in the page title, meta description, image file names, “H” headings and in the text. When that doesn’t happen, your client’s score will drop.
If you need ideas about the best keywords to use, run a Digital Audit on AdMall. That report will help you isolate which keywords consumers are using to search for your client and for your client’s competitors.
Track New Developments
Marketers are willing to pay plenty to get the right SEO assistance.
One of the best tips for ranking is to stay up to date on what the search giants are doing. As they make changes to their algorithms, a site’s popularity can increase or drop. If you stay on top of these changes, you can continue to offer a valuable service to your clients.
Photo by Pixabay on Pexels.
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