Marketing Fundamentals: Selected Hot Ad Trends

One of the most important marketing fundamentals around is staying on top of marketing trends. What will 2025 look like? Here are the insights you need.

Marketing Fundamentals: Trends to Keep an Eye On

Limit Use of the Same Ad

No matter how great an ad is, consumers get tired of seeing it over and over again. It’s the same with anything, but let’s use music as an example. Even if you love a song, if you hear it over and over, you’re bound to get sick of it.

According to an article from MediaPost:

• 61% of consumers say they’re less likely to buy products that they’ve seen too often in ads
• 59% say that seeing the same ads over and over leads to a negative impact on their viewing experience
• 49% agree that they’ve decided against purchasing a product from a brand because of repetitive ads

And that’s just the average. Adults under age 55, men, parents of children under 18, and parents with children at home are even more likely to agree with the three points above.

So, ad limiting the number of times your client’s TV or radio commercials play, pop-​up ads appear on the same website, etc. And add this practice to your client’s marketing fundamentals playbook.

Make Video Ads Shorter

It seems that U.S. consumers’ attention spans just keep getting shorter. Among all the other marketing fundamentals you know about video, there’s one more to add. Your client needs to make their video ads even shorter.

According to an Exploding Topics blog, 25% of consumers say that they’ll close out of a video after 10 seconds. Over 50% say they’ll do the same after 20 seconds. But that’s just the general timeline.

Exploding Topics says that videos on social media in particular have some wiggle room, depending on the platform. For example:

• Instagram video ads shouldn’t be over 30 seconds long
• Twitter video ads shouldn’t exceed 45 seconds
• Facebook video ads should aim to be under one minute long

Want to know how long your clients should make their video ads? Check out their target audience’s profile on AudienceSCAN on AdMall by SalesFuel. There, you can look up which social media platforms that audience is the most active on.

Don’t Let Video Ads Automatically Play Sound

Sudden, and especially loud, sounds that play out of nowhere can be really scary. That’s not a good way to present your client’s video ads. That’s why one of the marketing fundamentals of 2025 is to not have video ads automatically play sound.

Exploding Topics says that 66% of consumers say that they hate when video ads automatically play with sound. Many consumers actually prefer to watch videos without turning the sound on at all:

• 85% of Facebook users watch videos without turning the sound on
• 79% of LinkedIn users do the same

So, make sure that not only do your client’s videos not only play sound, but they have closed captions, as well. That way, everyone has the option to watch videos the way they prefer to.

Take Advantage of Mobile Gaming Ads

Did you know that almost 70% of gamers say they’d rather give up TV and social media before mobile games? Plus, Exploding Topics says that they’re twice as likely to pay attention to in-​game display ads than ads on the internet. AND over 70% of gamers say watching video ads is their preferred way to “pay” for in-​game content.

And it’s not just teenage boys who consider themselves mobile gamers. Exploding Topics says that 46% are women and another 40% are between the ages of 25 and 44.

So, mobile gaming ads should be among your client’s marketing fundamentals in 2025.

Photo by: Vitaly Gariev