5 Most Important Reports for Amazon Sellers

Fulfillment/Inventory Management Reporting

Your customers’ experience on Amazon is directly impacted by how you manage your inventory. Understanding fulfillment and inventory reporting helps flag products that are at risk of going out of stock. There are also opportunities for cost savings for your business through more efficient inventory management.

• Fee Preview Report – Great for sellers using FBA fulfillment, this report forecasts FBA Fees for your products. Since FBA Fee’s change regularly this is a useful report having an up-to-date understanding of the FBA costs for your business. This report is also useful for flagging SKUs that have inaccurate weights or dimensions attributed to them. If these inaccuracies are corrected, they can result in cost savings for your business.

• Restock Inventory Report – Provides recommendations for restock based on the product’s historic sell-through rate. This report becomes more accurate the longer the product has been sold through FBA. Stocking recommendations for new products may not be well informed because there is no historic data to forecast from.

• Inventory Age Report – Inventory Age Report – Long Terms Storage Fee’s are an FBA cost that can be avoided with the use of the inventory age report. This report as it’s name states details the age of specific units. This can identify aging inventory that may soon incur long-term storage fees. Once the potential fee is identified, sellers can increase the sell-through rate with promotional pricing or can liquidate, remove or dispose of the inventory to avoid the Long Term Storage Fee.

• Manage FBA Inventory Report – This report provides a snapshot of FBA inventory levels including an indication of how many units are fulfillable, unsellable or reserved. It provides a useful picture of your current stock situation.

Brand Reporting

Brand Analytics reporting provides unique data that is not available in other categories of reporting like cart add information and customer repurchase rate. It also is an excellent source of reporting for brands or sellers that do not directly offer their products. Sales and Traffic data available in the Search Analytics dashboard is pulled in based on Brand Attribute and an active offer is not needed to make the information available. This sales and traffic reporting access is unique and impactful for brands monitoring the sales of 3rd party sellers. Brand Registration is required for access to this reporting.

• Repeat Purchase Behavior Report – This report provides information on how consumers are repurchasing your products over time. This information can be useful for directing advertising strategy and identifying opportunities for subscribe and save price discounts.

• Search Query and Search Catalog Performance Report – These report on the traditional marketing funnel (awareness, consideration, and conversion) through both SKU and Search Perspectives. The reported data is available based on the brand attribute which makes this report useful for monitoring the performance of products that you do not directly offer.

Payments Reporting

Tracking the payments your account is receiving for your sales on Amazon.com is important in informing pricing and promotional strategy and gaining a better understanding of your margins.

• Payments Date Range Report – This report is useful for both sales reporting and payment reporting. This report breaks down the revenue and costs associated with each order. The information helps sellers get a better understanding of their margin on Amazon.

• Statement View – The statement view is useful for learning how Amazon’s payment periods work overtime. It also gives you an idea of what level of Account Level Reserve to expect and how much refund expenses are impacting your bottom line.

Let Goat Consulting Help You Better Understand Your Amazon Business

Creating a strategy based on data provided by Amazon is important for your success in selling on Amazon. Goat Consulting helps you gain a clear understanding of your business by providing custom monthly reporting that pulls the metrics that are important to your business based on your goals. Whether your sell on Seller Central, Vendor Central, or want to monitor 3rd party sales of your brand, we can create a managerial strategy report that works best for you.

If you have questions about Amazon Reporting or how to better understand your business on Amazon reach out to Goat Consulting using the link below to start a conversation.