Ultimate List: 40+ Must-Try Free AI Tools for Marketing in 2024

Marketing is rapidly being transformed by artificial intelligence (AI). As AI capabilities advance, a growing number of free AI tools for marketing are emerging that leverage this neural network technology to assist marketers. These AI-powered digital marketing tools can automate repetitive tasks, provide valuable insights, and help create more targeted and effective digital marketing campaigns.

This article will explore 40+ free AI-powered tools marketers can use to enhance their marketing efforts. Whether you’re looking to simplify workflows, generate content, strengthen engagement on social media platforms, or gain a competitive edge, incorporating one or more AI-powered marketing tools could significantly benefit your marketing strategy and customer experience. From assisting with writing blog posts and social media posts to improving product descriptions and subject lines, these tools utilize advanced features like natural language processing and content generation to do the heavy lifting for marketers and content creators.

Task & Project Management

• Taskade: It is an AI-powered productivity platform where you can manage tasks and projects, workflow, create documents and notes, and collaborate with team members to increase your marketing team’s productivity. The free version includes a generous limit of 1000 AI credits each month.

Slide Presentation

• SlidesAI: This AI tool can help you create presentation slides using AI. The free version includes three slides per month, which is sufficient for many of us.

Meeting Note & Summary

• Fireflies: An AI notetaker app that helps you focus on meetings by transcribing, summarizing, and analyzing them. The transcription is available in 69+ languages.

Anywhere AI Assistant

• TextCortex: An AI assistant available anywhere that allows you to access ChatGPT-like AI for any task on your browser, mobile device, desktop, etc. The paid version offers a higher limit on the number of daily creations.
• Voila AI: An AI assistant that can be accessed from any website and utilize website content or YouTube videos as context.
• Merlin AI: Another AI assistant is available on browsers and mobile apps, allowing you to utilize AI anywhere. The pricing plan does not explicitly mention a free option, but a free plan is available upon signing up.

Free AI Tools for Content Writing & SEO

SEO Optimization

• Surfer SEO AI Outline Generator: You heard it right: Surfer SEO offers an AI outline generator for free, and no sign-up is required. However, you must sign up and subscribe to create an article.
• MarketMuse: A content research, planning, and optimization platform that offers a free version with up to 10 monthly queries and limited features. MarketMuse is an alternative tool to Surfer SEO.

AI Assistant & Chatbot

• ChatGPT: this AI tool from OpenAI can be your most powerful free tool for content writers when used with the correct prompts. You can use ChatGPT to create a content strategy, conduct keyword research, generate content (titles, outlines, paragraphs, etc.), and analyze and optimize existing writing. The free version is limited to the GPT-3.5 model. Click to learn more about content writing prompts for ChatGPT.
• Microsoft Copilot(Bing Chat): This AI chatbot from Microsoft is your alternative to ChatGPT. Copilot offers the GPT-4 model for free. 
• Poe.com: If you want to explore alternatives to the OpenAI chatbot, this free AI assistant provides access to various models, including Claude, Gemini, and Llama.
• Perplexity AI: These tools can replace Google for content research since they use AI to quickly get answers by summarizing information from multiple websites.
• Copy.AI: An AI assistant with workflow features and a custom knowledge base (Infobase).
• Easy Peasy AI: They offer a free version with up to 3,000 words, 5 AI images, and 100 text-to-speech characters. It is more than just a writing tool.
• WriteSonic: Another AI writing tool that offers up to 10,000 words per month is limited to the GPT-3.5 model.

AI Writing Assistant & AI Detector

• Quillbot: It is well-known for its ability to paraphrase and summarize. This task can be accomplished using ChatGPT. However, Quillbot offers an application and browser extension that enables users to utilize its features without visiting the Quillbot website.

Grammar Checker

• ProWritingAid: A grammar and spelling checker that enables you to write correctly without mistakes. The free version has limitations on the number of words and writing analysis reports.
• Grammarly: An alternative to Prowritingaid, where you can check your writing for grammar mistakes. It offers both a browser extension and a mobile app.
• Languagetool.org: Another alternative to Grammarly and ProWritingAid.

WordPress AI

• Rankmath Content AI: Rankmath offers content AI features within WordPress for free with 750 monthly credits limits

Free AI Tools for Image/Video Generation to Create Marketing Content

Image Generator

• Bing Image Creator/Copilot: This is Microsoft’s most popular free AI image generator. The AI model used by this image generator is DALL-E 3 by OpenAI.
• Playground.AI: This AI image generator offers a generous limit in the free version, allowing up to 500 daily creations. The image generator utilizes the Stable Diffusion AI model to generate images.
• Microsoft Designer: The AI image designer, created by Microsoft and currently in the preview phase, is entirely free. This app offers more than just an image generator; it can also remove backgrounds, generate erasures, and perform generative fills, among other features.
• MagicStudio: Another alternative for AI image generation with editing options, such as background removal, object removal, image upscaling, and more.

Video Generation

• Invideo AI: With 10 minutes of AI video generation per week and 4x export, this free AI video tool is enough for many of us. The free version has invideo branding in the exported videos.
• Runwayml: The free forever plan gives you 125 credits. This AI app can generate images, videos, and audio.
• Flexclip: An online video editor that enables everyone to create fancy videos with AI tools. The free plan provides free AI credits, allowing for 15 monthly uses, and includes features like automatic subtitles and text-to-speech.

Create Social Media Copy, Strategy & Suggestion

Create Social Media Image

• Microsoft Designer: This AI image designer by Microsoft is currently completely free. The design options are still limited since it is still in the preview phase, but it is still worth trying since Microsoft created it.

Create Social Media Post

• Predis AI: The specialized AI tools for creating social media posts include a meme generator and video creator. The free version includes 15 generations per month.

Youtube Growth Tools

• Vidiq.com: These tools help grow your YouTube channel. The AI feature enables you to create ideas, titles, tags, and descriptions for your YouTube videos. The basic features are free, while additional features are available on a paid plan starting from $5 per month.
• Tubebuddy offers an AI-powered title generator, a suggested short feature, and a thumbnail analyzer.

Short Video

• Submagic: This AI tool helps you create captions automatically using AI. The free version is available for up to 3 videos per month. It is limited but still good for starting.

• Microsoft Clarity: This heatmap and session recording feature from Microsoft offers unlimited usage for free. The Copilot feature uses AI to provide a conversational experience.
• Rows.com: It is a spreadsheet like Google Sheets, but with a lot of integration available to directly connect data from marketing platforms such as Google Analytics, Facebook Ads, Google Ads, etc. The AI analysis feature helps you analyze, summarize, and transform data to get actionable insights.

AI Assistant for Generating Copy & Suggestion

Banner Design Tools

• Canva: This tool is easy to use when you don’t have a graphic designer on your team. It can help you create advertising banners and has some AI features available.

PPC Invalid Traffic Detection

• TrafficGuard(Detect Plan): These tools use AI to detect fraudulent clicks on your advertising platform using machine learning. There is a free option to detect invalid traffic from Google Search, while the paid plan is also considered affordable, with only 2% of your spending.

AI for Performance Analysis

• Rows.com: The AI analysis feature helps you analyze, summarize, and transform your marketing data. 

• Tidio offers email marketing and customer service features, including an AI Agent, on their Free plan. The Lyro AI agent utilizes conversational AI to resolve customer issues and assist your website’s support agent.

What are the criteria for Free AI Tools for Marketing discussed in this article?

• It is free and not a trial. This means you can use it without any time limitations.
• No credit card is required to sign up.
• The free version utilizes AI with a sufficient limit to get started.
• A paid plan is available when your marketing team needs a bigger limit. We don’t mention tools that only offer a free version without a larger limit plan available. This solution can cover your needs as your business grows.

Conclusion

These free AI tools for marketing can help you increase your team’s output while maintaining efficiency. They are a good starting point for utilizing AI in every aspect of your digital marketing tasks with no risk. We recommend that you sign up and start using these tools to start reaping the benefits of AI and stay ahead of the competition.

Implementing artificial intelligence in marketing no longer requires a considerable budget, thanks to the wide range of free AI tools for marketing now available. As this article has shown, these tools span a wide range of marketing functions, providing advanced features and capabilities like fraud detection, automated content editing and content generation, image generation, and writing assistants to help with content ideas, quality, long-form content, and more.

While results will vary based on your specific needs and target audience, taking advantage of these free solutions can drive significant efficiencies and lift the performance of vast amounts of content and campaigns for everything from email to social media marketing and beyond. With many of the tools being user-friendly, even for non-technical users, brands of all sizes have opportunities to harness artificial intelligence and gain valuable insights and advantages. As the AI landscape continues evolving rapidly, marketers can stay on the cutting edge by keeping apprised of the latest free AI-powered marketing tools and experimenting with those that align with current and future objectives.