Top 10 Best Selling Categories & Top Selling Products on Amazon in 2024

• Check The Amazon Best Sellers Rank 

An Amazon Best Sellers Rank (BSR) is another good indicator of how well a particular product is performing in terms of sales on Amazon.com. The lower the Amazon BSR, the better it sells in a specific Amazon category. 

Hence, it should not be taken as an overall ranking but rather an indicator of the product’s sales performance in a given category. 

The Amazon Categories and Products Connection

Similar to choosing the best-selling product, selecting the top category for your business is also crucial in 2024. Both the product and category are interconnected. 

With the help of your product research, you will be able to identify which Amazon category is right for you. You should not discount one over the other. Both products and categories should be viewed simultaneously for better sales performance. 

Top 10 Profitable Categories on Amazon (2024) – Best Selling Products on Amazon

Some of the top selling categories on Amazon have historically been clothing, beauty products, electronics categories, pet supplies, and more. These product categories may continue to be popular in 2024. 

However, less popular product categories have the potential to yield higher profits compared to those that are more popular. Take the Amazon Handmade category as an example. In a survey, Handmade is one of the least popular product categories but has the highest number of profitable sellers, obtaining profit margins above 20%.

In order to enhance your Amazon sales, it is essential to consider the best Amazon categories with higher profit margins and the profitable products in each. Here are some of the best Amazon categories and most profitable items to sell on Amazon this year, wherein the majority of sellers had a net margin of 21% and up. 

1. Beauty & Personal Care

In 2024, the aftermath of the pandemic continues to shape consumer behavior and eCommerce sites activities, emphasizing a renewed focus on personal well-being. This has fueled a significant increase in demand for one of the top Amazon categories: Beauty and Personal Care. As individuals prioritize self-care as a cornerstone of their daily routines, beauty and personal care became one of the most profitable product categories.

A quick check with a keyword research tool highlights the widespread interest, with the keyword ‘personal care products‘ maintaining a substantial average search volume of around 1,000 to 10,000 searches. This trend represents a valuable opportunity for your own brand to cater to evolving consumer preferences and position your private label products  in the broader landscape of self-care and wellness.

Top Selling Products in This Category | Product Ideas: 

• Pimple Patch
• Biobased Makeup Remover/ Towelette
• Hydrating Serum 

Pro-tips to Succeed in the Beauty & Personal Care Category 

Before ordering from suppliers some products to sell, make sure that the products you will be selling on Amazon comply with all federal, state, and local laws, as well as Amazon policies and product restrictions. Ensure that your Amazon product detail page includes specific notes and instructions from the manufacturer to keep consumers well informed. 

2. Home & Kitchen 

Top selling products on Amazon are often listed in the Home & Kitchen category, which offers a broad range of products while catering to diverse consumer needs and preferences. Consistent high demand throughout the year is fueled by consumers frequently making repeat purchases to replace or upgrade their belongings, making the Home & Kitchen category one of the profitable categories this year. 

Amazon’s Home & Kitchen category is not just profitable; it is a game-changer for an online business. With attractive profit margins, 30% of Amazon sellers report a profit margin of 21% and up. To capitalize on this profitability, thorough product research is essential. For example, top-selling items on Amazon in this category often include:

Top Selling Products in This Category | Product Ideas: 

• Ant Killer
• Stainless Steel Tumbler
• Queen Size Bed Sheets

Pro-tips to Succeed in the Home & Kitchen Category 

Improving your sales performance in the Home & Kitchen category can be achieved through strategic upselling tactics. A powerful approach is to leverage the “Frequently Bought Together” feature, enticing Amazon shoppers to explore complementary products that enhance their online shopping experience.

For example, when selling a coffee maker, consider bundling it with coffee filters or a stylish coffee mug set. By doing so, you fulfill their immediate need and provide added value and convenience. This strategic upselling technique increases the average order value and enhances customer satisfaction by anticipating their needs.

3. Clothing, Shoes & Jewelry

Clothing, Shoes, & Jewelry are among the top Amazon categories due to their consistent demand and wide appeal. With seasonal demands and occasion-based spending, this category remains one of the profitable Amazon categories, which sellers can strategically capitalize on by offering clothing, shoes, or jewelry products in heightened demand during holidays and events. 

The Clothing, Shoes, & Jewelry category offers a diverse product range and market segmentation, providing sellers with the flexibility to target niche markets or specific demographics with low competition. From budget-friendly to high-end products, this category caters to a wide range of customer preferences, making it an attractive option for sellers. 

Additionally, with cross-selling and upselling opportunities, this Amazon category presents numerous opportunities to thrive by providing a compelling assortment of products, a good starting point for your product research are the ones outlined below:

Top Selling Products in This Category | Product Ideas: 

• Yoga Pants
• Men’s Shorts Sleeve Tees
• Bodysuit (Tummy Control)

Pro-tips to Succeed in the Clothing, Shoes & Jewelry Category 

To excel in the Clothing, Shoes, & Jewelry category, it is essential to stay attuned to fashion trends and tailor your inventory accordingly. This will ensure that your product listings are seasonally relevant. Invest in professional product photography and provide detailed product descriptions, including material, sizing, and care instructions, to assist customers in making informed decisions. 

4. Arts, Crafts & Sewing 

Arts, Crafts & Sewing emerges as one of the profitable Amazon categories due to its appeal to hobbyists, DIY enthusiasts, and creative individuals. Moreover, the rise of DIY culture and the increasing popularity of handmade and personalized items contribute to the sustained demand for arts, crafts, and sewing supplies, which is why in 2024, it ranks as one of the top Amazon categories with 23% of sellers making a profit of 21% and up. 

Top Selling Products in This Category | Product Ideas: 

• Acrylic Paint
• Scissors
• Tape Measure (Double Scale)

Pro-tips to Succeed in the Arts, Crafts & Sewing Category 

One of the best methods to increase your profit and achieve sustainable growth in selling arts and crafts items on Amazon is learning to diversify your inventory to cater to different demographics of buyers. This simply means that your available items should not only appeal to young audiences but also mature ones.

In terms of optimization, you should provide your buyers with a detailed description, especially when it comes to art materials. Shoppers in such categories are searching for a specific item for a specific task, which is why having a clear and informative description matters for shoppers. 

5. Electronics

The electronics category is a must-examine category for an Amazon seller. Since electronic products and devices are constantly improving and innovations are introduced regularly, consumers are always excited to purchase the latest products from this category. 

The electronics category remains one of the top-selling categories on Amazon in 2024, with approximately 22% of sellers reporting a net margin of at least 21%. From smartphones and laptops to home entertainment systems, this top category encompasses a vast array of products catering to diverse needs and preferences, including the following Amazon products: 

Top Selling Products in This Category | Product Ideas: 

• AirTag
• Amazon Fire TV Stick
• Wireless Earbuds

Pro-tips to Succeed in the Electronics Category 

To increase the chances of success in this category, you should never forget to optimize your listing. Do not simply settle with the product information provided by the supplier. 

Although copy-pasting the information to the product description section of your listing is beneficial, it would also help add your own experience with the product as a user. It will give potential buyers more ideas about the user experience of the electronic product.  

That is one of the reasons why you should ask for a product sample from any of your inventory suppliers. It will give you a better understanding of the product, including the user experience. 

6. Sports & Outdoors

Driven by the increasing emphasis on wellness and outdoor activities, the Sports & Outdoors category is one of the profitable Amazon categories this year. It is an ideal category for Amazon businesses whose niche revolves around fitness equipment, camping gear, hiking accessories, or athletic apparel.

Despite the presence of physical stores in the outdoor and sportswear market, a significant 21% of sellers are able to achieve a net profit of 21% or more. Amazon sellers can maximize their profits by offering relevant products and promotions at the right time. Some of the top selling products on Amazon in this category include:

Top Selling Products in This Category | Product Ideas: 

• Coated Hexagon Dumbbells
• Exercise Bands
• Stainless Tumbler

Pro-tips to Succeed in the Sports & Outdoors Category 

To succeed in the Sports & Outdoors category, consider collaborating with sports and outdoors influencers or experts in relevant niches to reach a wider audience and gain credibility. Additionally, you should not overlook sustainability efforts, as eco-conscious consumers increasingly prioritize environmentally friendly products and practices.

7. Health, Household & Baby Care

Consumers’ ongoing need for everyday essentials and family-centric products makes this product category one of the top Amazon categories. Since the Health, Household & Baby Care category encompasses a wide range of items, including vitamins, cleaning supplies, baby care essentials, and more, about 21% of sellers reached a net profit margin of 21% or more. 

These products are fundamental to daily life and well-being, so the category experiences consistent demand and repeat purchases. For your eCommerce business to attract more customers, you should cater to individual and family needs. You can capitalize on consumers’ life stage transitions, such as pregnancies, births, and aging, to increase spending on health, household, and baby care items. 

Top Selling Products in This Category | Product Ideas: 

• Paper Towels
• AA Alkaline Battery
• Wet Wipes (Flushable)

Pro-tips to Succeed in the Health, Household & Baby Care Category 

In the Health, Household & Baby Care category, it is crucial that your online store provides a broad selection of products tailored to consumers’ lifestyles, health needs, and life stages. To achieve this, start by deeply understanding your audience’s diverse preferences, which can vary significantly among different consumer demographics. Doing so can ensure your inventory effectively addresses a wide range of customer needs and preferences.

8. Toys & Games

The Toys & Games category is an all year profitable category on Amazon, with 20% of sellers reporting a net profit margin of 21% and above. The popularity of this category is mainly driven by its appeal to children, parents, and gift-givers alike. 

Amazon sellers can include various products on their listings that cater to different age groups, interests, and preferences. Your Amazon business can offer products such as traditional toys, board games, puzzles, video games, and educational toys, including the following:

Top Selling Products in This Category | Product Ideas: 

• Latex Balloons 
• Modeling Compound
• Foil Curtain Backdrop 

Pro-tips to Succeed in the Toys & Games Category 

When selling toys and games, new sellers should be familiar with the current trending games. You should get a feel for what consumers like the most in this particular niche market. Try to establish a target market to focus the resources of your own online store on products that sell on the Amazon marketplace. 

9. Grocery & Gourmet Food 

The Grocery and Gourmet Food category is another profitable Amazon category. It presents a great opportunity for Amazon to cater to consumers’ everyday needs and desire for culinary exploration. With the pandemic accelerating the trend towards online grocery shopping, the Grocery and gourmet Food category has become one of the top Amazon categories. 

Top Selling Products in This Category | Product Ideas: 

• Protein Shake
• Essential Energy Drinks
• Coffee Pods

Pro-tips to Succeed in the Grocery & Gourmet Food Category

When offering Grocery & Gourmet Food items on Amazon, proper preparation, packaging, sealing, and labeling are essential. Remember to use the manufacturer’s UPC code when listing the products, and ensure your business has the necessary licenses or approvals from relevant government agencies. Furthermore, it is crucial to comply with federal and state laws as well as Amazon’s policies to avoid penalties or account termination.

10. Cell Phone & Accessories

The Cell Phone & Accessories category is considered one of the most profitable Amazon categories. With the constant evolution of mobile technology and the widespread adoption of smartphones, this category experiences steady demand for a wide range of accessories, including the following:

Top Selling Products in This Category | Product Ideas: 

• Glass Screen Protector for iPhone 14/13
• Portable Charger 10000mAh
• Power Adapter 

Pro-tips to Succeed in the Cell Phone & Accessories Category 

Achieving success in the Cell Phone and accessories category requires a proactive approach to keeping pace with ever-evolving technological trends and consumer preferences. 

It is essential to keep your Amazon Listings updated with the latest smartphone models and accessory innovations, catering to a variety of consumer budgets and preferences. Boost your product presentations by prioritizing captivating product listing images and detailed descriptions, effectively showcasing the features of your Amazon listings to attract and engage Amazon shoppers. 

Holistic Approach for Better Sales 

While profitability is an important factor to consider when selling on Amazon, it is important to keep an open mind and not limit yourself to a particular Amazon category. The key to success is finding a high-demand, low-competition opportunity. Hence, you should conduct product research to find profitable best products to sell on Amazon that bring profit to your Amazon FBA or FBM business. 

To make your Amazon campaign successful, it is important to take a comprehensive approach, not just focusing on the top Amazon categories or best products to sell on Amazon. Other important aspects of your business operations, such as Amazon repricing, marketing, listing optimization, inventory management, customer feedback management, and more, should also be considered to ensure the overall success of your campaign.

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Last Year’s Profitable Products – Last Year

Handmade

The idea of selling handmade products on Amazon is popular among members of Amazon Seller Central. Some Amazon FBA sellers do not view handmade items as an inventory destined to be part of Amazon’s best sellers.  Others believe that handmade items are suited for Shopify and similar platforms for consistent sales. 

However, Handmade is one of the profitable product categories to venture into when selling products on Amazon. According to a recent survey, the average profit margin for the Handmade product category is 32%. And this is relatively high compared to other popular categories found on Amazon. The data also suggests that many Amazon shoppers visit an Amazon store for online shopping of handmade items.

Top Selling Products in This Category | Product Ideas: 

• Funny Bachelor Gift
• Personalized Lovely Symbols Pets Collar
• Small Hoop Earrings for Cartilage Nose

Pro-tips to Succeed in the Handmade Category

When selling your own handmade products on Amazon, make sure to use high-quality photos. If your work contains special and unique detail, it needs to be emphasized for Amazon shoppers to see and appreciate it better. Make use of proper imagery tools to highlight the uniqueness of your item.

CD & Vinyl 

Despite the increasing popularity of online music streaming platforms, like Spotify, Deezer, and Grooveshark, there still remains a demand for CDs and vinyls. Sellers wanting to capitalize on this consumer demand should consider selling products under the CDs & Vinyl category. The said product category is one of the profitable niches to sell on Amazon because of its favorable 27% average profit margin. 

Top Selling Products in This Category | Product Ideas: 

• Linger Awhile | Samara Joy (Artist) 
• Just Like That… | Bonnie Raitt (Artist) 
• TRUSTFALL Explicit Lyrics | P!nk (Artist) 

Pro-Tips to Succeed in the CDs & Vinyl Category   

When dealing with this particular category, you should be aware that CDs and types of vinyl appeal to specific online shoppers. For that matter, you should sell products that are popular in specific genres and items on a collectible level. Additionally, the use of an AI repricer will also help you with your product pricing and Amazon Buy Box win rate.

Industrial & Scientific 

Although not that popular, the Industrial & Scientific category can bring more profit to your Amazon FBA business. It is an ideal category if you wish to avoid too much competition from new sellers targeting high-demand products or product categories.  It offers a higher profit margin of 25% compared to popular Amazon categories like Kitchen & Dining, Electronics, and Home & Kitchen, making it worth exploring for financial gains.

Top Selling Products in This Category | Product Ideas: 

• COVID-19 Antigen Rapid Test
• Disposable Face Mask Filter
• Powder-Free Nitrile Exam Gloves

Pro-tips to Succeed in the Industrial & Scientific Category 

When selling in this Amazon category, it is essential to focus on your target market and understand its current needs. By researching your customers, you can identify their challenges and tailor your offerings to meet their specific needs.

The primary customers of the Amazon Industrial & Scientific category come from diverse industrial and scientific backgrounds, including but not limited to laboratory technicians, dentists, medical professionals, chefs, electricians, farmers, construction supervisors, and others. You should research products that can provide the needs of these specific professionals.

Luggage & Travel Gear 

With most of the borders now open for travelers, there has been a surge in travel activity. It creates a favorable situation for sellers to capitalize on consumers’ strong desire to travel. The Luggage & Travel Gear category on Amazon is a worthwhile option to consider for profitability, as it boasts an average profit margin of 25%.

Top Selling Products in This Category | Product Ideas:  

• Set Packing Cubes Luggage
• Hair Spray Bottle – Ultra Fine Continuous Water Mister
• Toiletry Bag Travel Bag with Hanging Hook

Pro-tips to Succeed in the Luggage & Travel Gear Category 

To increase sales of your luggage and travel accessories, emphasize the longevity and sturdiness of your products. Try to present customers with detailed and clear images that show the product’s interior and exterior features.

Focus on the practical benefits that your product offers, such as its storage capacity, to help customers understand its real-life value. By highlighting these aspects, you can draw more customers and increase your eCommerce business sales in this profitable Amazon category.

Video Games

It is not possible to mention profitable categories on Amazon without mentioning video games and its 23% average profit margin. The video game market is worth about $138 billion. Amazon’s commitment to the video game market has made video games one of the most profitable product categories for Amazon sellers. As a video game seller, you must provide a variety of options for your buyer.

Top Selling Products in This Category | Product Ideas:  

• $10 – PlayStation Store Gift Card [Digital Code]
• $20 – Xbox Gift Card [Digital Code]
• $20 – Nintendo eShop Gift Card [Digital Code]

Pro-tips to Succeed in the Video Games Category 

Amazon created Twitch, a video game streaming platform to keep gamers occupied. You should leverage this in selling video games on Amazon. Promote your video game’s product availability on Twitch to appeal to the cohort of gamers created by Amazon – the Twitch Prime Members.

Pet Supplies

Over the past years, there has been an increase in pet ownership, especially during the pandemic, contributing to Pet Supplies being a thriving Amazon category, with a 22% average profit margin. This is no surprise since in the United States alone, it is estimated that more than 80 million families own a pet. Aside from physical stores, owners love to shop for their fur babies on Amazon.  

Top Selling Products in This Category | Product Ideas:

• Earth Rated Dog Poop Bags
• Dog and Puppy Pee Pads
• Fresh Step Clumping Cat Litter

Pro-Tips to Succeed in the Pet Supplies Category  

If you aim to increase your profit within this Amazon category, the best products to sell should focus on the two most popular pets globally, dogs and cats. Try to focus your inventory on items that are relevant to dog and cat owners. This may include food, clothing, accessories, and other trending products for pets. 

Musical Instruments

The Musical Instruments category is another category offering a great opportunity for Amazon sellers. If products are chosen correctly for one of the best-selling categories on Amazon. such items can easily become the most profitable products to sell on Amazon. Although not frequently included in Amazon’s bestsellers, this category amazingly offers a potential 21% profit margin. 

Top Selling Products in This Category | Product Ideas:

• Nickel Wound Electric Guitar Strings 
• Yamaha YRS-24B Plastic Soprano Recorder
• Standard XLR Male to Female Balanced Microphone Cable

Pro-tips to Succeed in the Musical Instrument Category

When selling musical instruments, honesty is the best policy. You should be honest about the quality and condition of your items. You must disclose the warranty type that the product comes with, especially for international musical instruments. To avoid issues and for smooth transactions, you should follow both the general guidelines and the specific guidelines set for the Musical Instrument category.

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