The Briefing: The Fall of SUPER HERO – When Trademarks Become Generic


For more than half a century, Marvel Comics and DC Comics have jointly owned the trademark ‘Superhero.’ However, the Trademark Trial and Appeal Board recently granted a petition to cancel that mark because it became generic. Scott Hervey and James Kachmar discuss this case and how marks become generic on this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel or listen to this podcast episode here.


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