Social Movements
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A New Framework for Going Viral
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Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb ...

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The 1925 Woman’s World’s Fair in Chicago
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In 1925, the inaugural Woman’s World’s Fair was held April 18–25 in the American Exposition Palace. It attracted more than 160,000 visitors and ...

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The Jane Collective: Health Care for and by Women
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On the 52nd anniversary of the US Supreme Court decision on Roe v. Wade, Elisabeth Heissner, manager of visitor acquisition & engagement, and ...

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