Sales and marketing
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A Model for Expanding Your Business into Foreign Markets
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It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for ...

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Dynamic Pricing Doesn’t Have to Alienate Your Customers
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Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet ...

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Lessons in Business Innovation from Legendary Restaurant elBulli
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BRIAN KENNY: What do tires and haute cuisine have in common? The answer was obvious to brothers André and Édouard Michelin. France in ...

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Behind the Boom in Celebrity Brands
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ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard. So you might not suspect this about me, but ...

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Why People Really Buy Upcycled Products
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Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but ...

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