Artificial intelligence has become an invisible assistant, quietly shaping how we search, scroll, shop, and work. It drafts our emails, curates our feeds, ...
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As consumer demand for sustainable products grows, more and more sellers have begun adding labels to their products to indicate various kinds of ...
Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or ...
Organizations often fall into a pricing trap. To increase adoption, encourage trial, or demonstrate goodwill, they offer their products or services for ...
Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb ...
AI-powered chatbots are becoming the new standard for managing product inquiries, complaints, and refunds—interactions critical to customer satisfaction, ...
Despite recent headwinds, craft beer continues to have the largest share of beer sales at Total Wine & More stores. But “it won’t stay that way” if ...
Companies often dedicate considerable resources to gaining the attention and endorsement of celebrities. When a fashion influencer is photographed carrying ...
Does your organization sell what you want, to whom you want, the way you want? Or do you have too many instances of selling whatever you can, to whomever ...
In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how ...
When discussing sales performance, it’s almost Pavlovian for executives to bring up compensation as the main driver of success. This is not surprising, ...
In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners ...
