There is a common misbelief about how B2B buyers vs consumers make a purchase decision. You’ve probably heard it before. It goes like this: ...

In the early 1970s, The Fidelity Bank had a lot of money to lend. But nobody was asking for a loan. So they hired Ogilvy & Mather agency to ...

In 1963, Aston Martin had to make a challenging decision. They had a successful racing team. But the company was struggling financially. And ...

In 2008, the financial crisis hit the US. People lost their jobs. Banks went bankrupt. Everybody thought the global financial system was about ...

How can a business create value for customers? And how can you increase it without changing much about the product or service? Let’s think ...

In 1957, copywriter Donald Gilles got a challenge. “How can we position this chocolate brand called KitKat?” The UK economy was finally booming ...

On a winter day in 1971, McCann’s young copywriter Ilon Specht was frustrated. She was chosen to write the ad for an expensive hair color brand ...

You’ll remember the scene if you’ve watched Mad Men. In the 1960s, the FTC bans tobacco companies from making any health claims in their ads. ...

In the mid-1940s, the diamond cartel De Beers had a challenge probably no other company ever had. They controlled almost all the diamond mines in the ...

0 What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? ...

0 What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? ...

0 What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? ...