Since I started going to Cannes Lions in 2022, the festival has become one of my favorite weeks of the year. There’s something so magical about bringing ...
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Adobe spent twice as much on its Cannes Lions presence this year compared to last year, its vp of marketing, Stacy Martinet, told ADWEEK. Over the past two ...
Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.In the past couple of years, influencer brand trips have ...
Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Featuring a roster of masterminds within the social media ...
Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Featuring a roster of masterminds within the social media ...
Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Featuring a roster of masterminds within the social media ...
Unilever’s K18 is bringing beauty influencing to an unexpected platform: LinkedIn.The haircare company is working with LinkedIn influencer marketing firm ...
In March, Unilever’s new chief executive (CEO), Fernando Fernandez, announced a new “influencer-first” marketing strategy, with plans to invest between 30% ...
This post was created in partnership with Dash Social.Urban Outfitters recently went viral on TikTok for identifying a pair of popular boots that were being ...
This post was created in partnership with Inmar IntelligenceKey takeaways A creator’s following is important, but marketers should also judge content by how ...
For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching “Face the Difference,” a campaign showcasing the power of AAPI ...
Despite several companies vying to acquire TikTok’s U.S. business ahead of a potential ban, most Americans are indifferent to the outcome.About two-thirds ...
