In 1957, copywriter Donald Gilles got a challenge. “How can we position this chocolate brand called KitKat?” The UK economy was finally booming ...

Imagine this. It’s 1986. The fast food trend Ray Kroc started with McDonald’s 25 years ago is at its peak. There is a burger restaurant in ...

Think about it. You are an accountant in 1926. And you see many inefficiencies in the businesses you work with. So you decide to leave your job ...

In 2000, Marc Benioff decided to declare war. He founded Salesforce a year earlier and entered the competitive CRM market. And Siebel Systems was ...

On a winter day in 1971, McCann’s young copywriter Ilon Specht was frustrated. She was chosen to write the ad for an expensive hair color brand ...

In the 80s, the Swiss watch industry was in an existential crisis. Japanese brands had flooded the market after quartz technology became accessible. ...

You’ll remember the scene if you’ve watched Mad Men. In the 1960s, the FTC bans tobacco companies from making any health claims in their ads. ...

In 2001, all business and tech publications were saying Steve Jobs just made a big mistake. Jobs announced that he decided to change Apple’s retail ...

In the mid-1940s, the diamond cartel De Beers had a challenge probably no other company ever had. They controlled almost all the diamond mines in the ...

In the 1970s, BMW was an unpopular brand in the US. The other German brands already captured a place in American drivers’ minds. Mercedes meant ...