game marketing
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Games marketing firm Livewire on the attention economy across generations
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Livewire, a marketing company, recently put out its new study that examined how the next generation of consumers expect brands to market to them. This ...

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GamesBeat Summit 2024: How games marketing has shifted in the digital age
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Tyler Bahl of Activision and Vanessa Chang of TikTok spoke at GamesBeat Summit 2024 about how Call of Duty's marketing reaches digital audiences.Read More ...

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