Food Industry News
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Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy
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Skittles have gone crunchy.After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete ...

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Kit Kat Revives Iconic Tagline and Intros the Break Brothers
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Heading to the DMV on your lunch hour? Not a break. Running errands between Zoom calls? Also, technically, not a break.Kicking your feet up while several ...

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Poppi’s Visual Identity Sold More Than a Functional Soda
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When PepsiCo acquired Poppi for a reported $1.95 billion, the headlines focused on the exploding functional soda category, the brand’s massive retail ...

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Coca-Cola Reimagines ‘Share A Coke’ For Gen Z
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Who will you share a Coke with?That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its famous “Share A Coke” campaign in ...

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There Is No Left and Right Anymore. There Is Only Twix.
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What’s better than one sweet treat? Two sweet treats, according to Twix.The Mars brand is leaning into its two-bar design with a new global brand platform, ...

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