Mediaocean, an omnichannel adtech platform that manages upwards of $200 billion of spend through its pipes each year, on Thursday named legendary media ...
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. ...
Advertising and tech executives spoke with ADWEEK about the trends they’re seeing in AI, and shared predictions about the industry in 2026. Among their ...
The ad verification and measurement firm Integral Ad Science (IAS) is adding an AI agent to its platform to help advertisers optimize campaigns, the company ...
If 2024 was the year AI arrived, then 2025 was the year the media industry reorganized itself around the consequences. Across interviews with senior ...
Last week, the financial news publisher Fortune abruptly parted ways with chief executive Anastasia Nyrkovskaya. The departure ended a turbulent 20-month ...
Disney is bringing storytelling to uncharted territory. The media giant announced Thursday that it will acquire a $1 billion stake in OpenAI and license its ...
AI is reshaping agencies at unprecedented speed, but leaders say the most important skills in 2026 and beyond will have little to do with technical mastery. ...
Sooner or later, ads come for everyone.Substack—long a holdout—is taking its most concrete step yet toward advertising, announcing a limited beta program on ...
