Advertising and Marketing
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Netflix and the N.F.L. Sign a Three-Season Deal
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Netflix is no longer simply in the “sports-adjacent” business. On Wednesday, the streaming giant announced a three-season deal with the National Football ...

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Apple Says Destructive iPad Ad ‘Missed the Mark’
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Apple doesn’t make mistakes often and seldom apologizes, but on Thursday, its head of advertising said the company had erred in making a new iPad commercial ...

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Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
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The trumpet is the first thing to be squished. Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a ...

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Meta’s Profits More Than Double, While Spending on A.I. Rises
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Meta on Wednesday reported a 27 percent increase in revenue and profit that more than doubled in the first quarter, as the company said it planned to spend ...

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Meta’s Profits More Than Double, While Spending on A.I. Rises
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Meta on Wednesday reported a 27 percent increase in revenue and profit that more than doubled in the first quarter, as the company said it planned to spend ...

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4/20 Events: A Holiday for Weed Fans, Complete With Corporate Sponsors
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In the culture of cannabis, April 20 is a holiday when those who partake light up in enjoyment and in protest of prohibition.Although the origins of “4/20” ...

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How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’
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Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and ...

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TikTok Spends Millions on Ad Blitz as Congress Considers Banning the App
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In a TV commercial, Sister Monica Clare, a nun in northern New Jersey, walks through a church that’s bathed in sunlight and sits in a pew, crossing herself. ...

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