In a world that rewards short-term thinking and instant gratification, staying true to a long-term mission is becoming increasingly rare. In this personal reflection, I share the challenges and rewards of dedicating 15 years to The Emotion Machine, and why fighting the temptation of rapid success is key to building something truly meaningful and lasting.
When I first started this website in 2009, I told myself it was a lifelong project that I could continue to build on until the day I died. Fifteen years later, I still stubbornly hold onto this belief, but I underestimated the difficulty of this commitment.
Our current society does not reward long-term thinking. We are taught to live in the moment, take what is right in front of you, and indulge in what is comfortable and convenient; not in what is meaningful, but hard.
This short-term attitude has taken over all of our society from business to politics to relationships.
It’s rare to see someone think on a long timeline, especially 10, 20, 50, or 100 years into the future. In many ways, our brains aren’t wired to think on this scale; but we’re capable of doing it, and developing real foresight and concern about the future is a necessary ingredient to almost all human greatness.
But who is really thinking about the future today?
Companies focus on their daily stock prices and quarterly earnings, politicians focus on their election seasons, new relationships are just one swipe away on a dating app, and modern work has become increasingly focused on gigs and temporary contracts.
Today, it’s rare to see anyone committed to anything for over 10 years, whether it’s a career, a relationship, a creative hobby, or a personal goal.
It’s not completely our faults. Our current world incentives this short-term thinking by promoting hedonism (“give pleasure now”), materialism (“money is the most important thing”), and nihilism (“nothing really matters because eventually I’ll die.”)
All of these beliefs and attitudes come together to create an epidemic of shortsightedness and selfishness, which ultimately lead to a lack of real meaning and purpose. This is not just an individual problem, but a systemic problem that permeates our society and institutions on almost every level.
Where are the long-term visions?
Our society lacks long-term vision and it manifests itself in countless ways. One example I know from firsthand experience is short-term thinking within the online creator “self help” spaces.
As someone who has been writing and sharing content for over a decade, I’ve seen thousands of other websites, blogs, and social media accounts come and go. Many of them get really hyped up on some version of “become your own boss” or “I’m going to be an influencer”-type mindset, and then give up after a couple months of disappointment.
One fundamental problem is they weren’t ever emotionally invested in what they were building. Their work wasn’t driven by a long-term vision or deep-seated convictions, they were solely interested in what they perceived as an easy and convenient way to get popular or make money.
Once again, materialism shows its weakness. Money can be a bad motivator – even a destructive one – when it clashes with certain goals that require you to think beyond a mere trader mindset to achieve. If you are only motivated by money, then you are at the whims of money. If you are motivated by something deeper, then it takes more than money (or lack of) to stop you.
This same attitude reveals itself within a lot of startup and tech companies. Many of today’s entrepreneurs start new companies or new projects just so they can sell it to a bigger corporation in a couple years. They don’t build things from cradle-to-grave anymore. They don’t care about creative ownership of their projects, or what happens to what they’ve built when it reaches the marketplace, they just see these projects as vehicles for quick bucks and rapid exits.
Fighting the allure of rapid and cheap success
Over the years I’ve had many opportunities to abandon the mission of this website for quick personal gain, but I chose not to.
I’ve rejected numerous money-making opportunities because I felt they jeopardized the integrity of the website, from paid sponsorships, to SEO backlinks, to advertisements, to having tempting offers to buy the website outright.
In theory, I could sell this website overnight and it would be a massive financial relief to me, especially as costs of living increase and more people experience economic hardship and debt-based living.
These are difficult temptations I wrestle with. This world incentives short-term thinking and immediate rewards. I have to remind myself on a daily basis what my core values are.
I imagine my life if I sold this website. Sure, it takes care of financial problems and it gives me more free time. I definitely have other goals and passions that I could put more energy into like music or screenwriting, but it’s also walking away from fifteen years of blood, sweat, and tears. That’s an emotional investment that is hard to rebuild with anything.
Most importantly, there’s more work to do. I still have hundreds of ideas and drafts for future articles that I need to write and publish. There’s still more to say – and I feel like I’d be doing a disservice to the world if I didn’t say it.
I look around the self help space today and believe my work still adds something special and valuable.
Building an evergreen website
Fifteen years isn’t that long compared to the timescale I’m thinking on.
All of the content on this site is designed to be evergreen, so someone can read an article a hundred years into the future and still take something valuable from it. In contrast, the majority of content on the internet that is focused on news, pop culture, or current events is barely relevant after a week.
From an intergenerational perspective, The Emotion Machine could be a website that exists long after my death if I can find someone to pass it down to as a successor at some point. I would love for it to be an ongoing project. Our tagline is “Self Improvement in the 21st Century” so I’m at least thinking on a one hundred year scale. I’ll have to remember to update that in 2100.
To be completely honest, I’m proud of the work accomplished here so far, even when I feel it isn’t fully appreciated. This site has a vast library of articles, quizzes, and worksheets, and while I find that most people (including monthly members) don’t fully take advantage of these resources, I know they stand on their own as evergreen education for whomever is willing to learn.
A lifetime commitment
This article is a declaration to myself more than anything. It’s been a tough year so far and I needed to remind myself what really matters to me and why I invest my energy in the things I do. People like you also help keep me going, especially those that join and support this work. Thank you.
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