Perfecting Product Presentation – Lead Grow Develop

The way products look can have a major impact on sales. Quality and functionality are essential, but many consumers are swayed by aesthetics. If you sell products, it’s crucial to present them in the best possible light to make positive first impressions and persuade shoppers to complete their purchase. In this informative guide, we’ll outline some effective steps to help you perfect product presentation. 

Testing design concepts and using market research

Testing design concepts and features is an excellent way to identify and address weaknesses and gain insights into what customers want. Use market research and data analysis to collect and evaluate feedback and try out different ideas before you approve designs and your products go to market. Use the findings of surveys, tests, polls and focus group interviews to help you make decisions. Engaging with your target customers is incredibly valuable when it comes to product design and development, choosing packaging options and aesthetics and conjuring up ideas for logos, straplines and marketing materials. 

Getting product packaging right

Surveys show that packaging design influences over 70% of Americans. When you’re exploring packaging options, it’s important to focus on both aesthetics and practicality. You need to keep the product safe and reduce the risk of damage while ensuring that buyers gravitate towards the box, container or bag. Use secondary packaging such as bubble wrap, small poly bags, tissue paper, pouches or trays to protect the product and primary packaging to provide information, showcase your brand and lure buyers in. It’s a fantastic idea to test different designs, analyze feedback from target clients and evaluate competitor products before you finalize plans. Your packaging should up-sell the USP of the product, promote your brand and attract target customers. The colors, font and language you use should be relevant to the brand, the product and your ideal buyer. 

Presenting your products on physical or virtual shelves

Presenting your products well is critical whether you sell items in-store or online. You want your products to stand out and look incredible. If you’re an online retailer, it’s worth investing in high-quality photography. Getting the lighting right, providing multiple shots of the product and ensuring the item is the main focus of the image are key. For in-store displays, use good-quality racks, rails and shelves to keep products in order, make sure your products are clearly visible and draw attention to the stand using lighting, signage or themed decorations. Creating a focal point is beneficial. It’s also advisable to avoid overcrowding. You don’t want your products to get lost or to put buyers off because there’s too much to look at in a cramped space. It’s helpful to walk around the store regularly and go on the customer journey. Address problems and pain points and use feedback to make improvements. 

The way you present products can have a major impact on lead conversion rates and sales. If you sell products, it’s important to showcase them in all their glory. From packaging designs and the look of the product itself to in-store displays and online galleries, every element counts. To help you perfect product presentation, test design concepts, use customer feedback, invest time and energy into getting the packaging right and consider how you’re going to display your products.

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