Influencer Marketing on Amazon: A Guide for Sellers

Amazon Influencers Vs. Affiliates

Terms like “influencer” and “affiliate” are used interchangeably. But they refer to very different business models that target and convert different types of customers. Here’s what sets Amazon influencers and  affiliates (a.k.a. associates) apart:

• Amazon Associates are product users and reviewers with their own blogs or websites. They share unique, geo-located affiliate links from one or several Amazon marketplaces on their pages. Also, they can access aStores. These are shopping widgets that recreate the Amazon experience on the affiliate’s website or social media page. Anyone with an active website can join, regardless of readership. When they do, they earn referral fees from the sale of products globally.

Amazon Influencers have their own Amazon storefrontAmazon Storefronts is a way for small an… More or vanity page (one per marketplace). On it, they have custom URLs, headers and profile photos. They can add live streams, Idea Lists, Bounties, and shoppable photos or videos. To qualify, they must have a large following and high engagement rates via active business accounts on social media (Instagram, Facebook, TikTok, YouTube). They earn a commission from orders placed by local buyers only. Also, they don’t need to review items.