Decoding Amazon SEO: The Evolution of the A10 Algorithm

6 Tips for the AI-Powered Amazon SEO Revolution

1. Connect with Your Customers

Understanding what makes shoppers tick is the key to your success on Amazon. To build stronger connections with your audience, first collect data-driven insights to anticipate their needs and preferences. Then use the data to meet them where they are with personalized recommendations. 

Finally, engage with them beyond just selling products. Follow up, offer after-sales services, suggest add-ons, and request feedbackA performance rating on a scale of 1 to … More. Ask them to follow your brand, stay tuned for upcoming sales, and provide their suggestions. Point out money-saving and cashback options like Super Payments.  

2. Put the Customer First

Thanks to Rufus, Amazon SEO is now about giving shoppers what they want, when they want it. So, make sure your products align with current trends and customer preferences to stay ahead of the game. For instance, branded keywords are more influential now. Also, as voice search gains traction, consider optimizing for conversational phrases like “Alexa, what is the best laptop with 24-hour battery life?”

3. Quality Over Quantity

Think of Amazon’s algorithm as your personal assistant. It sorts through millions of products to find the best preference matches, not keyword matches. So, instead of cramming your listings with keywords, focus on buyer needs. Short-list your product attributes in natural language. Take into account the fact that many queries are not 100% correct in terms of syntax, pronunciation or spelling. 

4. Keyword Magic

A10 doesn’t just match keywords. It now understands intent. What this shift from lexical to semantic search means for you is that you need more fluid long-tail phrases, you can’t afford any stragglers in your front-end or back-end keywords, and repetition can cost you. Keyword processing and clean-up tools can help polish your keywords.

You have a 249-byte limit on your back-end search terms. So, make the most of every byte. Look up broad and exact match search volumes. Find the terms your competitors use in their ads. To see if any irrelevant phrases are pulling your ranking down, use an index checking tool. 

5. Optimize Your AdvertisingAdvertising is a means of communication … More Strategy

Advertising on Amazon can give your products a powerful boost. Try using precise segmenting and targeting options for your Sponsored ProductsPay-Per-Click (PPC) ad platform for Amaz… More, so that you reach shoppers with specific interests, behaviors and browsing history. 

As these shoppers are targeted using very granular algorithms, they don’t need much convincing. Where possible, incorporate compelling storytelling, videos and other visuals in Sponsored Brand ads to grab shoppers’ attention and showcase your products.

Also, keep up with algorithm changes. Reportedly, historical ad performance is more important now in determining CPC rates. To lower CPC, boost feedback and CR. When it comes to PPC ads, remember that special characters are allowed, so they can count for something in your ranking. 

6. Build Your Brand

A10 rewards sellers with strong brand presence and loyal customers. So, to boost your rankings, focus on building trust and credibility with your audience through external traffic and seller authority boosters. Showcase social proof, like positive reviews and customer testimonials, to strengthen your brand’s reputation. 

Tell your brand story and create interactive experiences on and off Amazon. With the A+ experience, a.k.a. Enhanced Brand Content, your digital storefront  A storefront is the page Amazon u… More and brand can stand out through high-definition images, robust product descriptions, comparison charts, and richer product narratives to boost CR, CTR, and ultimately rankings.

On Amazon.com, sellers are automatically enrolled into the Prepaid Returns Program. It generates prepaid return shipping labels on behalf of sellers and at their expense. 

If you can’t cover return costs, Amazon advises you to issue refunds without a return. To do so, set your custom Returnless Resolutions Rule in Seller CentralAmazon Seller Central is a portal or a h… More. Alternatively, you can charge the buyer for return shipping if they changed their mind about the order. That is, unless you opted for Free Returns.