Today we reveal the programme for this year’s Brand Strategy Summit USA.
WTR Brand Strategy Summit USA returns to New York on 8 and 9 October to unite senior brand leaders, in-house trademark professionals, policy makers and their trusted legal advisers.
Over the course of two days, our future-facing, expert-level conference will empower you with the commercial and strategic insight necessary to overcome any brand protection challenges you might face.
As well as over six hours of dedicated networking time, Brand Strategy Summit USA features a range of interactive, independent, editorially led sessions, designed to help guide brand strategies and uncover new and effective approaches to brand protection, management and enforcement.
Here, we reveal the topics that our experts will discuss.
When social media becomes social commerce
- Fireside chat with a platform owner
Brand building on major and emerging social platforms
- How to protect your brand image while amplifying your social media presence
- Up-and-coming platforms to monitor and monetise
- Managing relationships with influencers as marketing tools
Advancing the trademark system: a behind-the scenes look
- Interview with a leading authority
Preparing for the new domain space
- Everything you need to know about the upcoming round of new gTLDs
- Blockchain domain names – mitigating infringement risks
- Strategies to keep ahead of the curve of domain challenges
Tracking counterfeit criminals in global markets
- Methods for monitoring trade across borders with limited resources
- Probing new illegal tactics and target markets – shipping methods, hidden identities, and evolving demand
- Making the most of AI as an investigative partner
Courtroom complexities: what would you do?
- You uncover a counterfeit of your product on an unfamiliar Asian e-commerce platform
- Litigation is too costly – what next?
- AI friend or foe? How do you act when AI generated materials raise infringement issues?
Mobilising consumers in the fight against infringement
- Broaden your reach – convincing consumers to monitor the anti-counterfeit market alongside you
- New methods for reporting scam activity, false profiles, and unauthorised ads
- Fandom versus infringement – educating enthusiasts on the boundaries between admiration and exploitation
A day on the frontlines of US law enforcement
- Interview with an enforcement official
Commercialising your marks
- Identifying when and how to generate revenue from your trademark portfolio
- Working with international franchisees: how to juggle control
- Tips for crafting lucrative licensing agreements – from conception to expiry
Money talks: communicating IP budgets, financial forecasts, and ROI
- How to position your department to keep your CFO on side
- Tailoring approaches under tightening financial budgets
- Future proofing your strategies to remain competitive and endure economic hardship
The future is here: evolving your brand protection department
- A holistic approach – adding copyright, design patents and trade secrets to your arsenal
- Embracing new opportunities and learning to say ‘yes’
- AI, paralegals and the new workplace: diversifying your team with the skillsets you need for success
The speaker line-up will be revealed in the coming months. All timings are available here.
Registration is open.
The event is free to attend for in-house brand professionals. Don’t delay – book your place today.
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