10 Best Mascot Characters in Shojo Anime, Ranked

Mascot characters are prevalent in shonen anime. These adorable, usually non-human characters provide comic relief as well as potentially serve a role only they can fulfill. However, shonen anime isn’t the only demographic of anime that have mascot characters. Shojo anime occasionally have their own mascot characters as well.

These characters often serve as a guide to the heroine, or occasionally the hero, introducing them to the strange new world they’ve found themselves in and guiding them along the way. They may still provide comic relief when the plot gets a little too serious, but shojo mascots tend to serve as guides as mentors. Of all the mascots in shojo anime, ten stand out from the crowd.

10 Ruby Is the Main Heroine and Mascot of Jewelpet

Ruby Is the Jewelpet of Luck and Courage

In Jewelpet, Ruby is one of the two protagonists leading the way in this shojo anime. After Jewelpets fell into the human world, Ruby joins Rinko Kougyoku to find her fellow Jewelpets. Along the way, they have to keep evil Jewelpets from finding their fellow Jewelpets before the heroes can find them. Thus, Rinko begins Ruby’s human partner as they begin this journey together.

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10 Best Mascot Characters in Shonen Anime, Ranked

When many fans think of anime they usually picture the protagonists. However, a few shonen have mascots almost as endearing as the main character.

Ruby is designed to be a white Japanese hare who is polite and tidy. She loves watching cherry blossoms bloom. As a Jewelpet, her special power is increasing her partner’s luck, though this varies between the different anime series. Later in the series, Ruby is able to take on a human form as well.

9 Mew Helps Yume Collect Dreamy Stones in Mewkledreamy

This Stuffed Kitten Was Made by Fairies

In Mewkledreamy, the stuffed kitten Mew fell into the human world where she was found by a girl named Yume Hinata. Hoping to repay Yume for her kindness, Mew made a wish to be able to speak. Since then, they’ve become great friends who can even share the same dream. The anime follows Yume and Mew entering the dreams of others in order to find dreamy stones in order to grant wishes.

Mew serves as Yume’s partner, called a Dreamy Mate, and is the series mascot. In typical Sanrio fashion, Mew is an adorable animal with plenty of charm. She is the first of the Dreamy Mates to be revealed, although she tends to have rather unfortunate luck. Kids dress this stuffed animal up in the weirdest ways. Dogs tend to scare her away. Yume’s even left Mew behind a few times. Despite this, Mew keeps trying her best and perseveres.

8 My Melody Goes After Mascot Villains with Uta in Onegai My Melody

This Popular Sanrio Mascot Comes to Life in This Anime

In Onegai My Melody, the popular Sanrio mascot My Melody journeys to the human world, chasing after mascot criminals Kuromi and Baku. There, My Melody joins forces with a human girl named Uta Yumeno to stop Kuromi and Baku from collecting Black Notes and making people’s lives miserable. With My Melody’s magical conductor’s baton, anything is possible, even stopping Kuromi and Baku from their villainous ways.

My Melody sometimes goes by My Melo for short. This bunny girl may have been exiled for seemingly helping Kuromi and Baku escape, but that doesn’t stop her from fighting back against Kuromi’s dark magic. Her optimistic attitude knows no bounds as My Melody tries to stop Kuromi’s nightmare magic, but it’ll take more than a little optimism to get her through this situation.

Release Date

April 3, 2005

Cast

Aoi Yuki , Sarah Hauser , Mariya Ise , Yukari Kokubun , Rei Sakuma , Noboru Maeda , Azusa Enoki

Seasons

4

7 Romero Is a Zombie Puppy in Zombie Land Saga

This Toy Poodle Is a Guard Dog

In Zombie Land Saga, the eccentric Kotaro Tatsumi brings seven zombie girls to life in order to form the greatest idol band Saga’s ever known, in order to save the prefecture. However, these girls aren’t the only zombies Kotaro has on his side. He also has a pet zombie toy poodle to help guard the mansion Franchouchou lives at.

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Though he’s normally depicted as a cute, although foolish dog, Romero can also take on a more monstrous form more fitting of his guard dog status. He’s a big eater and loves cuddling with the idols he protects, who love him in turn. He’s more than just the series mascot. He’s the mascot of Franchouchou, who even sells merchandise with his visage on it. All in all, Romero’s a very good boy.

A young singer dies and becomes a zombie. She is put in a musical group with other zombie singer girls as part of a campaign to save the world.

Release Date

October 4, 2018

Cast

Kaede Hondo , Mamoru Miyano

Studio

MAPPA

6 Kyubey Has Ulterior Motives in Puella Magi Madoka Magica

All Magical Girls End in Despair

In Puella Magi Madoka Magica, it’s only natural that magical girls have a mascot character granting their wishes and giving them a chance to be magical girls. Unfortunately, as this is a dark magical girl series, Kyubey’s intentions aren’t the best, at least not for the magica girls he enlists. This cat-like creature forms contracts with magical girls, allowing them to fight witches for any one wish.

Secretly, Kyubey is actually a creature called an Incubator. Incubators form contracts with potential magical girls fully aware that their despair will one day turn them into witches. By creating magical girls and witches, Kyubey hopes to counter entropy and hold off the heat death of the universe. He shows no remorse for the pain he’s caused the magical girls, thinking of them akin to how mankind treats livestock. Magical girls are simply a means to Kyubey’s end.

A creature named Kyubey offers Madoka and Sayaka a wish if they agree to become ‘magical girls’ and fight abstract beings called ‘witches’. However, a magical girl named Homura is, for uncertain reasons, determined to stop this agreement.

Release Date

January 7, 2011

Creator(s)

Akiyuki Shinbo , Gen Urobuchi , Ume Aoki , Shaft

Cast

Christine Marie Cabanos , Cristina Vee , Carrie Keranen , Sarah Anne Williams , Cassandra Lee Morris

Main Genre

Action

Seasons

1

Studio

Shaft

Writers

Gen Urobuchi

Franchise(s)

Puella Magi Madoka Magica

Directors

Akiyuki Shinbo , Yukihiro Miyamoto

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5 Mipple and Mepple Guide the Original Pretty Cure Heroines

Mipple and Mepple Began the Pretty Cure Saga

Futari wa Pretty Cure begins with Nagisa Misumi and Honoka Yukishiro discovering these two mascots, who come from the Garden of Light. Mipple and Mepple help the two transform into Cure Black and Cure White and face off against the forces of the Dark Zone.

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Mipple is actually the Princess of Hope and the Garden of Light. She lives with Honoka and helps her become Cure Black. Like Cure Black, Mipple is the more reserved of the two. Mepple is Mipple’s guardian and chosen protector, who can transform Nagisa into Cure White. He tends to argue with Nagisa, but his main focus lies in protecting Mipple, who Mepple is possessive of.

Pretty Cure

Two young girls, Nagisa and Honoka, find mysterious “fairies” that grant the girls the ability to transform into the legendary warriors known as Pretty Cure and combat the forces of darkness.

Release Date

February 1, 2004

Cast

Tomokazu Seki , Hiroki Takahashi , Issei Futamata , Akiko Yajima

Seasons

2

Creator

Izumi Tôdô

Production Company

ABC Animation, Asahi Broadcasting Corporation (ABC), Asatsu-DK

Number of Episodes

51

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4 Mokona Modoki Keeps Showing Up in CLAMP Works

These Rabbit-Like Creatures Keep Coming Back

Mokona are rabbit-like creatures that keep appearing in CLAMP’s many works. Mokona first made its appearance in Magic Knight Rayearth, where the white rabbit-like being guided the series’ protagonists on their quest. Though at first Mokona appears to be a friendly animal guide, the manga reveals Mokona is so much more than that. He’s actually the creator of the nation of Cephiro, Earth, and the other nations trying to control Cephiro.

Mokona appears again in the dual series Tsubasa Reservoir Chronicle and xxxHolic. The white Mokona, called Soel, helps Syaoran’s crew travel between different worlds, serving as a guide to Sakura’s lost feathers that hold her memories. Meanwhile, the black Mokona, called Larg, stays with Watanuki and Yuki in Japan. The two can communicate with each other, allowing Yuko a way to talk to Syaoran and his friends, and see how they’re doing. These Mokona appear to be two halves of one whole.

Magic Knight Rayearth

Lucy, Anias and Marina, three girls from different schools are transported to the world of Zephyr as well as their mission to become Magical Warriors to rescue the captured Princess Esmeralda.

Release Date

October 17, 1994

Cast

Yuri Shiratori , Megumi Ogata , Jûrôta Kosugi , Satomi Kôrogi , Yuka Imai , Miki Itō , Yukimasa Kishino , Chinami Nishimura , Jun’ichi Kanemaru , Atsuko Takahata , Aya Hisakawa , Kikuko Inoue , Kiyoyuki Yanada , Kôhei Miyauchi , Takkô Ishimori , Hekiru Shiina , Hiroko Kasahara , Konami Yoshida , Hideyuki Tanaka , Akio Otsuka , Tessyo Genda , Emi Shinohara , Minami Takayama , Nozomu Sasaki , Takumi Yamazaki , Yuko Nagashima , Yuri Amano , Ryôtarô Okiayu

Seasons

Characters By

Creator

Production Company

Character(s)

Primera , Mokona , Eagle Vision , Emeraude , Lantis , Zagato , Sang Yung , Mira , Nova , Lafarga , Lady Aska , Zazu Torque , Debonair , Tarta , Tatra , Geo Metro , Chang Ang , Hikaru Shidou , Fuu Hououji , Umi Ryuuzaki , Rayearth , Windam , Celes , Presea , Ascot , Clef , Ferio , Caldina , Alcyone , Inouva

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3 Kero Is the Guardian of the Clow Cards in Cardcaptor Sakura

This Guardian Has Two Forms

In Cardcaptor Sakura, when Sakura accidentally frees the Clow Cards, she also wakes up their guardian, known as Cerberus. Cerberus, going by the nickname Kero, guides Sakura in her quest to find the Clow Cards and take them into Sakura’s possession. He’s more than happy to provide information on the Clow Cards to help Sakura in her quest.

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In his weakened form, Kero looks a bit like a cute stuffed animal with small wings sticking out of his back. Kero uses this to his advantage, pretending to be a stuffed animal in Sakura’s room in case her family grows suspicious of his presence. However, when fully powered up, Kero can take on the form of a majestic lion-like beast with large feathered wings. He is fiercely protective of Sakura, although at times the two tend to bicker more like siblings. With Kero’s help, even an elementary school student like Sakura can find all the Clow Cards.

Sakura stumbled upon the book of Clow Cards in a library. Accidentally setting the magical cards loose, it’s now up to Sakura to catch them all with her best friend Tomoyo, and Kerberos, the guardian of the cards.

Release Date

April 7, 1998

Cast

Sakura Tange , Junko Iwao , Motoko Kumai , Aya Hisakawa , Emi Shinohara , Hideyuki Tanaka , Masaya Onosaka , Megumi Ogata , Tomokazu Seki , Yukana , Tomoko Kawakami , Nozomu Sasaki

Seasons

4

Character(s)

Sakura Kinomoto , Tomoyo Daidouji , Syaoran Li , Kerberos , Naoko Yanagisawa , Fujitaka Kinomoto , Kerberos (big) , Yukito Tsukishiro , Touya Kinomoto , Meiling Li , Rika Sasaki , Eriol Hiiragizawa

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2 Jiji Helps Guide Kiki in Kiki’s Delivery Service

Every Witch Needs a Black Cat

The 1989 Studio Ghibli film Kiki’s Delivery Service follows a young witch named Kiki as she leaves home for the first time, beginning her one-year apprenticeship in the town of Toriko. Luckily, Kiki isn’t alone on her quest. She has her familiar with her: a black cat named Jiji. Jiji is sarcastic and serves as comic relief, but he also keeps Kiki company and serves as a guide in her new life as a solo witch without her parents around.

A major plot point comes up in the movie when Kiki begins struggling with her magic and can no longer hear Jiji say anything but regular cat-like meowing. Whether Jiji gets his voice back or loses the ability to talk depends on whether fans are watching the subbed or dubbed version of the anime. Either way, Jiji is a large part of Kiki growing up and becoming a proper witch.

A young witch, on her mandatory year of independent life, finds fitting into a new community difficult while she supports herself by running an air courier service.

IMDb ID

tt0097814

TMDB User Rating

7 .828

Release Date

July 29, 1989

Studio

Cast

Minami Takayama , Rei Sakuma , Kappei Yamaguchi , Keiko Toda , Mieko Nobusawa

Runtime

103 Minutes

Production Company

Budget

6900000.0

Studio(s)

Studio Ghibli , Nibariki , Studio Fuga , Tokuma Shoten , Nippon Television Network Corporation

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1 Luna Teaches Usagi to Become a Sailor Guardian in Sailor Moon

This Cat Serves as Sailor Moon’s Closest Advisor

At the beginning of Sailor Moon, Usagi finds a cat with a bandage on her head, covering a crescent-like mark. Little did she know that helping this cat would begin her journey to becoming the greatest defender humanity has, the Pretty Guardian Sailor Moon. The cat, named Luna, serves as the series mascot, but she’s also the wise advisor who helped Usagi begin her path to becoming Sailor Moon.

She’s been alive far longer than many would expect, having been Queen Serenity’s advisor on the moon kingdom. Despite this, she can be a bit stubborn and – pardon the pun – catty. She’s a helpful mentor to Usagi, even if she does get frustrated with the blonde’s child-like antics and stubbornness. Despite this, Luna provides the Sailor Guardians with information and new tools as the story progresses, to help them take on ever greater threats.

Sailor Moon

A group of schoolgirls discover they are incarnations of super-powered alien princesses, and use their abilities to defend the earth.

Release Date

March 7, 1992

Creator(s)

Naoko Takeuchi

Cast

Kotono Mitsuishi , Aya Hisakawa , Michie Tomizawa , Emi Shinohara , Rica Fukami , Tôru Furuya , Keiko Han , Kae Araki , Yasuhiro Takato

Seasons

5

Creator

Main Characters

Production Company

Writers

Sukehiro Tomita

Number of Episodes

Streaming Service(s)

Hulu

Directors

Junichi Sato , Kunihiko Ikuhara

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