5 Ways to Elevate Your Amazon Product Photos for 2024

When it comes to making sales, the quality of your Amazon product photos is key. 

The right photos can help customers imagine your product in their lives and how it could meet their needs. High-quality images can also show off what makes your product unique and appealing. 

When customers see accurate product photos, they will be more likely to understand what they are getting when they order from you. This can reduce return rates, and help your business thrive.

But how do you ensure your photos are up to snuff? 

Keep reading if you want to learn how to take your Amazon product photos to the next level.

What equipment is necessary?

Even for sellers on a budget, it is possible to create Amazon product photos that get customers’ attention. Before getting started you will need the following items:

• A high-quality camera: this can be a DSLR or a point-and-shoot camera. If you wish, you can even use your smartphone. Depending on your needs, you can also purchase a secondhand camera. Do not worry about getting the latest model with a range of features since you get a lot done with something simple.
• A white background: you can create the effect of a white background by using a thin sheet. Avoid allowing any fabric seams to show in the image though.
• Tripod: Keep your photos from blurring by acquiring a basic tripod. Some can be purchased for around $25.
• White bounce cards: Using bounce cards reduces shadows and helps your images appear bright and crisp.
• Lightbox or light tent: To distribute light around your product, a lightbox or light tent is essential. 

Depending on your specific products, additional equipment may be necessary, but the list above will get you started.

Elevating your Amazon product photos

Now that you are ready to get started, you might be wondering how to make your product photos stand out from the competition. 

Let’s consider five effective ways to create impactful product photos:

1. Use lighting to your advantage: Natural, good-quality lighting is essential when it comes to showcasing the color, texture, and details of your product. For some shoots, you can even use sunlight from a window, as long as it is not too direct. You can also diffuse lighting with a sheet of paper or a window drape.
2. Opt for white backgrounds: To make your product the focus of the photo, a white background is ideal. Your customer’s attention will be drawn to the features of your product when there are no distractions. However, you may wish to add supplementary lifestyle shots that show your product in action.
3. Compose your images: Never underestimate the value of thoughtful composition when it comes to Amazon product photos. Ensure that your product is placed at the center of the shot with tape or glue dots holding any parts in place if necessary. Consider acquiring a mannequin or hiring a model to photograph clothing effectively.
4. Edit your photos: Before adding your product photos to your listing, ensure that you take the time to make any necessary edits. This can be as simple as cropping the image or adjusting the level of brightness and contrast. Sometimes sharpening the image or enhancing the colors can help portray the item more accurately. You should aim for accuracy as well as appeal when editing your photos.
5. Optimize your images: Some sellers do not realize that image optimization can increase visibility in search results. When you modify your photos to have an optimal format, your images will load faster, allowing you to catch the eyes of potential customers. In order to optimize your photos, you should consider reducing the file size, using JPEG, GIF, or PNG format, naming files clearly, and including thumbnails. All these little tweaks add up, allowing your product photos to shine.

What can you do next?

As you begin to notice the impact of your elevated product photos, you might be wondering how else you can take your business to the next level. After all, increasing sales can mean increasing profits.

Many sellers do not know that they can lose 1% to 3% of their annual revenue due to discrepancies. You might be tempted to shrug this loss off, but for sellers with one million in revenue, this equates to $10,000 to $30,000 each year. It’s not hard to imagine better uses for this money than throwing it away.

So, what is a discrepancy? Whenever Amazon makes an error that impacts your bottom line, this is called a discrepancy. Fortunately, when such a mistake happens, you could be entitled to compensation. For example, if one of your products is damaged in Amazon’s warehouse, you can file for FBA reimbursement to claim back your loss. FBA refunds can be claimed for a range of issues including fee overcharges, and lost products. 

To maximize your Amazon FBA refund, you need to conduct a thorough audit of your account. This can be tedious and time-consuming, especially for busy entrepreneurs. As a result, many sellers miss Amazon’s timeframe to file an FBA refund claim. This means that they will never get their money back.

Hiring a Virtual Assistant (VA) to complete the Amazon FBA refund process is one option, but the candidate must be selected carefully. Not only will you need to trust the VA with your account details, but you will also need to find someone with the appropriate level of FBA refund experience. If the individual fails to find a discrepancy, you are essentially leaving money on the table.

If you want to protect your time and get as much money back as possible, enlist the help of an FBA refund specialist such as Getida. Using state-of-the-art software, Getida will ensure that every discrepancy is located. Then, Getida’s team of experienced case managers will take care of all communication with Seller Support until you get your money back. Meanwhile, you can devote your time to running the rest of your business.

Best of all, Getida does not charge any fees unless they secure your FBA refund. This means Getida only gets paid when you do.

Going forward with Amazon product photos

Keep in mind that the quality of your Amazon product photos is essential to the success of your listings. Do not be intimidated by the process of elevating your photos and remember the value of using the right equipment. Lighting, composition, editing, and optimization are all important when it comes to creating images that will draw in customers. If you follow the steps above, your product photos will be poised to drive sales.

As you continue building your Amazon business, do not miss out on the money you could get back via FBA reimbursements. With help from Getida, you can maximize your FBA refund and add cash to your bottom line. 

It only takes a few minutes to sign up with Getida to get a free estimate of your FBA refund. Are you curious about how much cash could be waiting for you?