Amazon Sponsored Brands Video Builder

Amazon Sponsored Brands Video Builder is a new self-service Amazon Ads tool for Amazon Sellers and Vendors to create Sponsored Brands video ads. Brands are able to use their image assets to create short video ads directly on the Amazon Ads platform instead of having to create and provide the video themselves. This tool helps brands focus on what you do best, such as developing new products and serving customers. Amazon customers are able to discover and engage with your brand. Videos in particular are a great way to explain product features and value propositions compared to still images alone. This post will cover what the Amazon Sponsored Video is, the requirements needed to create a Sponsored Brands Video, and how to create an Amazon Sponsored Video.

Amazon Sponsored Brands Video Builder is the self-service tool to create short, 15-second videos to be used for Sponsored Brands Amazon Ads. There are several templates to choose from to create the display and feel you would like to show from your product and brand. Sponsored Brands using video have certain policies that must be met, so by using a tool like this, sellers have a better chance of passing the review. This tool is perfect for brands that do not have the capacity or technical skills to create a video themselves. Once created and published, Sponsored Brands Video Ads can appear within the search results on both mobile and desktop. These ads can help drive awareness and discovery of your brand with the custom ads, and in particular can help engage with customers that are new to your brand.