There’s something quietly powerful about a good brow day. A well-shaped arch can lift your features, open up your eyes, and make your entire face look better even when the rest of your routine is bare-bones. And while trends have come and gone (hi, skinny ‘90s brows; hello, laminated fluff), the secret to brows that truly suit you? It’s not a trend, it’s balance, structure, and a little expert know-how.
So who better to call than Kim Evans, founder of Lux Brows & Lashes and Lux by Kim Evans in Melbourne. She’s a go-to in all things brow, with multiple Prevention Beauty Awards under her belt and a recent shortlisting in the Mamamia You Beauty Awards, so yes, you’re in very good hands. From shaping tips to at-home must- haves, here’s everything you actually need to know about getting, and keeping,great brows, straight from the pro herself.
How do I know which brow shape suits my face best?
“The right brow shape should frame, not fight, your natural features. I always say, let your bone structure lead the way! A soft, lifted arch flatters most, however oval faces can carry a slightly straighter brow, while round faces benefit from a more defined and structured arch.”
Pro tip: Before reaching for tweezers, take a minute to brush your brows upwards, it instantly reveals the natural flow and structure. Use this as your guide and only fill where needed, with hair-like strokes.
Kim loves: Lux by Kim Evans Brow Define Pencil. It gives precision without harshness. Go a shade lighter than your brow hair for a naturally full finish that doesn’t look overdrawn.
What makes a ‘great’ eyebrow?
“A great brow is one that looks effortless, natural, balanced, and not overdone. It should enhance your eyes, lift your face, and reflect you. Soft and natural or bold and beautiful — it’s not about perfect symmetry, it’s about harmony. ”And to lock in that harmony? Kim swears by her Brow Set Go Gel, a cult-fave that keeps hairs in place with zero crunch or flaky residue.
“Our Brow Set Go Gel is the ultimate finishing touch. It holds every hair in place with a soft, natural finish that never feels crunchy and leaves no annoying white, flakey residue. Note: Remember to clean your brow brush regularly to avoid makeup residue transferring back into your brows.”
What are the biggest brow mistakes you see?
“Over-trimming and over-filling — without a doubt, hands down! So many people cut off the soft front of their brows or try to force a dramatic arch by trimming the hair. The result? Harsh, ageing shapes that take away softness from the face. Another mistake is tinting too dark. Your brows shouldn’t enter the room before you do.”
How can I shape my brows at home (without ruining them)?
If you’re tempted to go full on with your tweezers, pause. “Stick to this mantra: less is more. Brush brows up with a spoolie, pluck only the random low hairs on the eyelid. Now with the longest strays, give those long hairs a gentle tug — and if they don’t easily come out, stop right there and leave it be!”
“Tweeze only underneath the brow — never close to the baseline or the top line. Getting too tweezer-happy here will result in over-plucking and ruining your shape. LESS IS BEST!”
Kim’s shaping cheat sheet:
- Map your shape with a pencil before doing anything.
- Leave reshaping to the pros and focus on brushing and filling between appointments.
Her go-tos? The Lux Brow Soap and Spoolie Brush. They help “train” your brows into shape and hold them there – aka – the easiest way to fake a brow lift without any needles or lamination involved.
Are there any current brow trends worth trying?
“Absolutely! The return of the natural, lifted brow is in full swing — think brushed-up, healthy, and softly structured rather than overly sculpted. Clients are moving away from harsh, drawn-on looks and embracing real brows again.”
She’s also excited about her Brow Rejuvenation Treatment, a growth-focused salon service that helps coax back fuller, natural arches without tints or tattoos. And if you do want the fluffy look without the long-term commitment? Try herHybrid Brow Lamination, which gives just enough shape and hold while still letting your natural brows breathe.
So what’s the secret to having ‘always perfect’ brows?
“Two things: 100% consistency and the right products.The people with the best brows are those who maintain their brows regularly with a trusted pro, and use lightweight, skin-loving formulas daily to style and treat their brow and lash hairs.”
Kim’s go-to trio:
You’ll also like this:
6 Refillable Beauty Products We Actually Want to Keep Using
