Poppi CMO Andy Judd Exits


Poppi’s chief marketing officer Andy Judd has stepped down from his role, the brand confirmed to ADWEEK. The move comes three months after PepsiCo. acquired Poppi for $1.95 million in an effort to grow its portfolio of healthier brands.

Judd made the announcement in a post on LinkedIn.

“After an extraordinary journey with poppi, I’ve stepped away from my role as CMO,” he wrote yesterday. “It has been one of the most rewarding experiences in my career to lead such a talented team, help shape this brand, drive unprecedented growth, and work alongside the most amazing leadership team as we revolutionized soda for the next generation.”

The exec added that he is “taking a break for some much needed time to rest, recharge, and spend more time with my family.” He also thanked his colleagues and said he is looking forward to “what this next phase holds with our new partners at Pepsico.”

Judd didn’t share additional details regarding his departure, and directed ADWEEK to a Poppi spokesperson.

A Poppi spokesperson said that its marketing organization “is now led by chief growth officer Jeff Rubenstein, who will also retain oversight of international expansion,” but didn’t say whether the company plans to backfill its CMO role.

Judd joined Poppi in 2023, where he led all of marketing, including: paid brand, media, culture (influencer, social, college, and gaming), PR, retail, and creative.

He helped launch the brand’s first Super Bowl spot in 2024, and he told ADWEEK that it increased Poppi’s awareness by 25%. Judd also led Poppi’s college ambassador program, and developed the ongoing “Soda Thoughts” campaign, which included its second Big Game ad earlier this year.

Judd previously worked as chief commercial officer at Laird Foods. He also worked as CMO at brands like Unilever-owned frozen snack brand Yasso, Hershey-owned protein bar line One Brands, and had tenures at Danone and Campbell’s.

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