
CBS Los Angeles has launched its AR/VR technology studio, the sixth and most advanced of its kind within the CBS Stations Group.
The studio officially debuted today, June 11, during the 9:00 AM newscast with meteorologist Paul Deanno, the station group said the technology-driven studio marks a transformative leap in how weather and sports are reported in Southern California.
Located in a newly built state-of-the-art KCAL News studio, the new studio is the largest technology-driven facility in the CBS Stations Group, spanning 68 feet by 50 feet, totaling 3,400 square feet. It is the first and only fully AR/VR-enabled news studio in Southern California. The nearest comparable facility is at CBS Bay Area/KPIX.
“CBS Los Angeles is proud to be the first in Southern California to bring this level of immersive storytelling to our viewers,” said Tim Wieland, regional president and general manager of CBS Los Angeles. “This new AR/VR studio redefines how we deliver weather and sports – making complex information more accessible, engaging and visually compelling. It’s a game-changer for our market and a testament to our commitment to innovation.”
CBS Bay Area was the first to use the AR/VR weather set. Stations in New York City, Chicago, Philadelphia, Miami and Colorado are also using AR/VR to enhance weather coverage, providing audiences with what the station group said is a more engaging and informative understanding of the conditions impacting their communities.
“We began this journey two years ago with KPIX in the Bay Area, driven by a vision to invest in local journalism and deliver the news in ways that resonate with today’s audiences,” said Jennifer Mitchell, president of CBS Stations. “Bringing this technology to the nation’s second-largest media market was a natural next step. This is about standing apart through innovation, and continuing to lead with purpose, creativity and cutting-edge storytelling.”
