Surprise Embargos, All-Nighters, And So Many New Watches: Jumping Into The Deep End At My First Watches And Wonders



The day before the show, after a long day of shooting a very exciting video with the team (stay tuned for that), I found myself sipping champagne alongside my esteemed colleagues at Hodinkee when the news had just broken that Rolex and Patek Philippe, two of the three brands that don’t allow previews, would be moving their embargoes up from 8 am, their standard, to midnight. We savored those last sips of champagne because we knew what would be ahead of us—an all-nighter. We had started that day, Monday, at 8 am on a video shoot, and when the news broke, James and Ben confirmed we were going to be staying up all night. A near 24-hour workday was a reality. A daunting task certainly, but one for which I was prepared. Even excited.

Weeks earlier, my friend Jim, whom I recently saw, had said, “I just love to be around people working.” I was reminded of this simple quote as we entered the conference room for the night, just as the sun was setting. We had rented a hotel conference room, and as darkness fell, we settled into the Hodinkee bullpen for the evening.



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