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What is different, nowadays, is the intent of this newly refreshed Formula 1 line. As Jeff Stein notes in his interview with original Formula 1 watch designer Eddy Burgener, the 1986 Formula 1 was intended as a bright, colorful, Swiss competitor to the do-it-all Casios of the time. Now, in the year 2025, the Formula 1 is very much a luxury watch, though still the more accessible model that serves as the entry point into the TAG Heuer brand. Alas, it is the double-edged sword of nostalgia, where an iconic design is fondly remembered, but so is the original three-digit price tag.
For more information, visit Tag Heuer online.
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