Bershka’s first menswear drop for Spring/Summer 2025 is a clear signal of the brand’s shift toward something grittier. Eschewing polish in favour of texture and tension, the collection leans into the visual language of wear and imperfection.
Raw finishes, washed denim, and frayed cotton dominate the lineup—proof that the obsession with pristine minimalism is loosening its grip. Instead, there’s a sense of tactility that feels more grounded, more lived-in. It’s fashion that looks like it’s been through something.
Muted, earthy tones set the palette—soft browns, sandy neutrals, and olive greens that nod to utilitywear without slipping into full-blown military cosplay. It’s a subtle flex: grounded, but not flat.
Silhouette-wise, things get interesting. A cropped blazer challenges proportions, suggesting structure without rigidity. Barrel-fit trousers add volume but stay fluid—trading stiffness for ease. The standout piece? Detachable parachute pants. More than just functional, they underline a modular, do-it-your-way sensibility that’s slowly reshaping everyday menswear.
While Bershka has long thrived in the fast fashion lane, this drop feels like a step toward something more experimental. Less about trend-chasing, more about redefining how “distressed” can look elevated. It’s not loud. It’s not clean. But that’s exactly the point.
