Percival returns to its ongoing collaboration with Champion, reworking retro American sportswear through its signature British lens for Spring/Summer 2025. This latest drop pulls from Ivy League playbooks, with nostalgic references to high school track fields, varsity mascots, and washed-out sports gear that looks straight out of a yearbook.
Set against the backdrop of a fictional school athletics department, the capsule leans into collegiate aesthetics—complete with cartoon mascots, blocky graphics, and that perfectly-faded palette of navy, off-white, and tan. It’s the kind of drop that feels like it came pre-worn, in the best way.
Graphic tees headline the collection, marked by Champion’s iconic “C” emblem reinterpreted with Percival’s playful energy. Think: greyhounds in motion, vintage bear logos, and intentionally misspelled campus slogans that blur parody and homage. The standout tee? A washed grey oversized cut stamped with a red and blue “Percival Athletic Department” insignia, nailing that blend of irony and nostalgia.
Rugby polos and coach jackets round out the collection, including a standout nylon outer layer in a rich golden tan with a stitched bear mascot patch and tonal back detailing. The pieces manage to sit comfortably between past and present—familiar but twisted just enough to feel new.
It’s a confident drop that doesn’t try too hard. Instead, it leans into cultural memory—American jockwear seen through the eyes of a London-based label that knows how to balance heritage and humour.
The Percival x Champion SS25 collection is available now via Percival’s website.
