JCPenney’s Comeback Ads Aim To Prove That It’s Here to Stay
Seven months later in December 2020, JCPenney closed a deal with Simon Property Group and Brookfield Asset Management, which bought the department store chain.
Fast forward to January 2025, JCPenney merged with SPARC Group to form Catalyst Brands, bringing together Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, and Nautica with the department store chain.
It also confirmed that its plans to spend more than $1 billion by the end of 2025 to remodel its stores, upgrade its site and app, and make its supply network more efficient, is still on track.
Despite JCPenney’s struggles, Thalberg remains optimistic about the longevity of the brand.
She plans to evaluate sales and brand perception to measure the success of “Yes, JCPenney!”.
