LG has provided a centerfield LED videoboard measuring 30.5m wide by 11.5m high for Fenway Park, the home of the Boston Red Sox.
The display manufacturer has also supplied 11 digital signage installations for the stadium with a total area of about 842 sq metres, including a 171 sq metre ribbon board display.
Featuring LG’s High Dynamic Range technology, the displays offer a brightness of more than 7,000 nits, and are IP65-rated for water and dust resistance.
Winning debut
The new displays made their debut during the Boston Red Sox’s victory over the St Louis Cardinals at the weekend.
LG has established a strategic partnership with ANC – the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox – to deliver immersive entertainment to sports fans across the US.
Troup Parkinson, the Boston Red Sox‘s chief marketing and partnerships officer, said: “This collaboration will elevate the in-venue experience for our fans with cutting-edge technology, while also expanding LG’s presence through dynamic activations that will engage the Red Sox Nation all season long.”
Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 sq metres for the Mercedes-Benz Stadium in Atlanta, Georgia. The company has also signed a deal to install an LED display in the shape of ‘an ellipse’ at the home of Spanish football club Atlético de Madrid.
In addition, LG’s commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can be found at the Atomic Golf entertainment complex in Las Vegas.
Park Hyoung-sei, president of the LG’s Media Entertainment Solution Company, said: “We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises.
“We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”
