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At the National Association of Broadcasters Show in Las Vegas on Tuesday, streaming executives, content creators, and media lawyers were all grappling in real time with the fast-changing impact of tariffs.
With the markets sliding and uncertainty mounting, the topic loomed large over both panels and backstage conversations. From production costs and ad strategies to how viewers find and pay for content, the implications for the streaming business are wide-ranging.
In conversations and interviews throughout NAB, experts shared how the next phase of trade policy could reshape streaming. Here are five trends to watch.
FAST channels get more popular
As tariffs inflate prices on consumer electronics and household spending tightens, more viewers may look to cut costs by canceling subscriptions, according to Cathy Rasenberger, founder of Rasenberger Media.
For
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