Sustainability on Amazon: Meeting Consumer Demands in 2025

Shifting Consumer Priorities

Every report on sustainable e-commerce trends 2025 tells us it’s essential to shoppers. The Future of Commerce claims that sustainability is a top 3 factor for corporate buyers. In fact, over a third of them will walk away from a B2B deal if that criterion isn’t met. 

Sustainability is even more important to consumers. PwC says four fifths are happy to pay a 9.7% premium. That’s nearly double what they would have paid in 2023. Despite rising costs, they care more about production methods, recycling, packaging, and water conservation efforts. 

McKinsey & Co. also claims that products that make environmental, social, and governance (ESG) claims have grown more in the past 5 years than those that don’t. On Amazon, customers now look up ESG words like “biodegradable,” “recyclable,” and “ethically sourced” more often.