VIOSO has recruited Mark Wadsworth for the newly created role of chief marketing officer.
The appointment is the latest in an extensive recruitment programme for the German-based solutions provider, centred on growing the brand and focusing efforts on VIOSO’s three core pillars of software, servers and services for system integrators.
Wadsworth will develop the visibility and growth of the VIOSO brand and its strategic direction across global vertical markets.
Reporting to Benjamin Fritsch, VIOSO’s co-founder and chief executive, he will help identify market opportunities for VIOSO’s product range and launch new technology.
Wadsworth was formerly with display manufacturer Digital Projection, where he spent more than 12 years, including the past six as vice-president of global marketing.
“I have worked with VIOSO on projects and trade shows for many years and am excited to join such an innovative company,” said Wadsworth.
“I’ve long known VIOSO for its world-leading multi-projection autocalibration solutions, and I am excited that our new EXAPLAY playback software brings everything together – warp and blend, calibration and playback all under one roof.
“I was particularly drawn to VIOSO because of its ability to push the boundaries of development, delivering cutting-edge hardware and software solutions that are always at the forefront of the industry.
“Add to this the incredible technical team that sits at the heart of the company, and joining VIOSO at this stage of their growth plan was too good an opportunity to miss.”
Fritsch added: “We are thrilled to welcome Mark to our team and his arrival comes at a critical time when we are focused on growing the company across the globe.
“We pride ourselves on a culture of collaboration, innovation and excellence – and Mark shares these values wholeheartedly.”
