Trump’s Tariff Speech Provides Viewership Bump


President Donald Trump’s Rose Garden address announcing his administration’s latest tariffs contributed to a surge in viewership on Wednesday, with all networks recording over a million total viewers during the 4 p.m. ET hour. The Five fed off the late afternoon address, scoring 4.4 million total viewers and 466,000 Adults 25-54 viewers. The Lead with Jake Tapper achieved the most-watched status for CNN with 1.008 total viewers, while The Rachel Maddow Show led the way as usual for MSNBC.

25-54 Demographic (Live+SD x 1,000)

Total Day: FNC: 265 | CNN: 92 | MSNBC: 86
Prime: FNC: 430 | CNN: 177 | MSNBC: 160

FNC: CNN: MSNBC:
4PM Cain:
424
Hunt:
160
Wallace:
166
5PM Five:
466
Tapper:
191
Wallace:
146
6PM Baier:
385
Tapper:
124
Melber:
131
7PM Ingraham:
397
Burnett:
153
Prime:
109
8PM Watters:
458
Cooper:
171
Hayes:
133
9PM Hannity:
390
Collins:
181
Maddow:
195
10PM Gutfeld:
442
Phillip:
180
O’Donnell:
153
11PM Gallagher:
301
Coates:
140
Ruhle:
125

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 2.056 | CNN: 504 | MSNBC: 839
Prime: FNC: 3.337 | CNN: 762 | MSNBC: 1.695

FNC: CNN: MSNBC:
4PM Cain:
3.349
Hunt:
954
Wallace:
1.266
5PM Five:
4.418
Tapper:
1.008
Wallace:
1.442
6PM Baier:
3.430
Tapper:
667
Melber:
1.236
7PM Ingraham:
3.227
Burnett:
710
Prime:
958
8PM Watters:
3.768
Cooper:
808
Hayes:
1.208
9PM Hannity:
2.987
Collins:
719
Maddow:
2.225
10PM Gutfeld:
3.255
Phillip:
760
O’Donnell:
1.652
11PM Gallagher:
1.801
Coates
440
Ruhle:
944
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