Publicis Media Secures LinkedIn’s Global Media Account
LinkedIn has moved the bulk of its global media business to Publicis Media, marking the end of its partnership with Dentsu, ADWEEK has learned.
The decision follows a closed review of the social platform’s media account. Dentsu had been responsible for LinkedIn’s media strategy in major markets, including the U.S.
Specific details of the agreement remain sparse, but the decision means Publicis Media will now handle LinkedIn’s global media planning and buying efforts. COMvergence, a global research firm specializing in media agency spend estimates, places LinkedIn’s global (net) media spend for 2024 at $220 million.
Dentsu and Publicis declined to comment. LinkedIn did not respond to ADWEEK’s request for comment in time for publication.
The review process that led to Publicis Media’s selection was conducted privately, with few details shared about other agencies that may have been in the running.
The media changeover follows LinkedIn’s recent appointment of R/GA as its global strategic creative agency for LinkedIn Ads, which ADWEEK reported. The creative agency, which took over following a competitive pitch, will develop a new global creative strategy for LinkedIn’s ad platform business.
