Great news for Bluey fans! The LEGO Group, in collaboration with BBC Studios, is launching a brand-new line of LEGO and Duplo Bluey sets on June 1, 2025.
This exciting collection brings the beloved Heeler family into the world of LEGO for the very first time, giving kids (and parents) a fun and creative way to bring Bluey’s adventures to life.
NEW Bluey LEGO Collection
The first wave of Bluey LEGO sets features six unique products, including three LEGO playsets, a polybag, and two Duplo sets designed for younger builders.
Each Bluey LEGO set captures the charm of the award-winning animated series and encourages imaginative play. Here’s what’s coming:
LEGO Bluey Sets (Ages 4+)
- Bluey’s Family House (AU$99.99, 382 pieces) – This modular set lets kids build and explore the Heeler home, complete with Bluey, Bingo, Mum (Chilli), and Dad (Bandit) minifigures. Fun accessories like a keep-uppy balloon, pavlova dessert, and the long dog add to the charm.
- Bluey’s Beach & Family Car Trip (AU$39.99, 133 pieces) – Featuring Bluey, Bingo, and Chilli, this set includes the iconic Heeler family car (nicknamed Bobo) and everything needed for a fun beach adventure.
- Playground Fun with Bluey and Chloe (AU$29.99, 104 pieces) – Kids can recreate their favourite playground scenes with a slide, jungle gym, and Bluey’s best friend, Chloe.
- Bluey Tea Party Polybag (AU$7.99, 33 pieces) – A smaller, budget-friendly set with Bluey and Chattermax, complete with a teapot, cups, and a toadstool seat.
Duplo Bluey Sets (Ages 2-5)
- Bluey’s Family House with Memory Game (AU$99.99, 83 pieces) – Perfect for younger fans, this set features Duplo figures of Bluey, Bingo, and Chilli, plus a fun memory game component.
- Bluey Ice Cream Trip with Bluey (AU$39.99, 22 pieces) – A delightful set featuring Bluey and Dad (Bandit) enjoying a sweet treat.
Why Our Family Loves Bluey and LEGO
Bluey has been a favourite in our house for years. The show’s humour, warmth, and relatable family moments make it something we can all enjoy together. It sparks creativity in our kids, inspiring them to play, imagine, and tell their own stories—just like Bluey and Bingo do in every episode.
And then there’s LEGO, a timeless classic that’s been a staple in our home for generations. It’s a perfect blend of structured play and open-ended creativity, giving kids the freedom to build, rebuild, and create their own adventures. With these two worlds coming together, we couldn’t be more excited for the new Bluey LEGO sets!
Are The Bluey LEGO Sets Worth It?
For parents considering a purchase, these sets offer plenty of play value. The Bluey LEGO sets (for ages 4+) strike a balance between easy-to-build structures and engaging storytelling elements, making them ideal for younger LEGO fans.
While the minifigures have custom head molds that may feel slightly different from traditional LEGO figures, they effectively capture the essence of Bluey and her family.
Meanwhile, the Bluey Duplo sets are fantastic for toddlers, introducing them to building in a simple and engaging way. The memory game in the Duplo Family House set adds an extra layer of fun, making it a great educational toy for little ones.
Where to Buy Bluey LEGO
The LEGO Bluey sets will be available for purchase from LEGO.com, LEGO stores, and select retailers worldwide from June 1, 2025.
Given Bluey’s popularity, these sets are expected to sell quickly, so fans may want to grab them early!
Mark Your Calendars
These new LEGO and Duplo Bluey sets offer an exciting opportunity for families to bring the fun-loving Heeler household into their homes. Whether you’re looking for a detailed playhouse, a beach trip adventure, or a simple tea party setup, there’s something for every Bluey fan.
Mark your calendars for June 1, 2025—Bluey and Bingo are about to make their LEGO debut!
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