Newsletters Gave Publishers Control. AI Could Take It Back.
Now, that honeymoon period might be coming to an end.
Google and Apple, which according to Litmus collectively represent nearly 90% of the global email market share, have over the last year introduced new features to their email products that use AI to improve the consumer experience.
As these efforts ramp up, they threaten to bring the disintermediation of social media feeds and search engines to the inbox, a platform whose primary appeal to publishers has been its old-fashioned, technically limited infrastructure.
