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The 10 Most Popular Luxury Fragrance Brands Right Now
Jean Paul Gaultier
Jean Paul Gaultier, beloved for its bold, distinct scent profiles, is having an explosive year with an 189 percent increase in popularity, thanks largely to people’s interest in their male scents. Spate notes that the brand’s engagement is mostly driven by TikTok but is gaining strong momentum across Google.
Ones to try: Le Male ($124), Ultra Male ($162), Scandal ($130)
