Rock in Rio Fuels Brazil’s Economy with R$2.9 Billion Impact in 40th Year
Rock in Rio’s 40th anniversary edition generated R$2.9 billion (€470 million) for Rio de Janeiro’s economy in September 2024. The landmark festival attracted 730,000 music fans across seven days, showcasing headliners like Travis Scott, Ed Sheeran, Katy Perry, and Mariah Carey.
Nearly half of attendees traveled from outside Rio, creating a tourism surge throughout the city. Hotel occupancy rates reached 95% during the festival period. The state recorded a 40% increase in bus station traffic, with approximately 226,000 passengers moving through terminals.
Galeão International Airport added 380 extra flights to accommodate 47,000 festival travelers. The economic ripples extended beyond transportation and lodging sectors.
“Celebrating the 40th anniversary of Rock in Rio pays homage to the transformative power of music and culture,” said Luis Justo, CEO of Rock World. The festival has evolved into a platform that moves various sectors in the city.
The event has firmly established itself alongside Carnival and New Year’s Eve as one of Rio’s major economic drivers. Rock in Rio‘s influence continues to grow with each edition.
Previous festivals show this trend. The 2022 edition generated R$2 billion (€387.4 million) while creating 28,000 direct jobs and attracting 10,000 international visitors from 31 countries.
A Cultural and Economic Powerhouse
Rock in Rio originally began in 1985 and has since expanded to other cities, including Lisbon, Madrid, and Las Vegas. The festival has created over 265,000 direct and indirect jobs throughout its history.
Local authorities ensured security with eight observation towers, facial recognition cameras, drones, and additional police presence. Security teams handled 889 incidents during the week-long celebration.
The festival demonstrates how cultural events can significantly boost local economies through tourism, creating jobs and generating substantial tax revenue. Rock in Rio continues to prove itself as a powerful economic engine for Brazil.
