2,000 New, Affordable Beauty Products Are Coming to Target

We’ve long known heavy hitters like Ulta and Sephora to be our go-to destinations for all things beauty. As of late, though, the retail superstar Target has made a name for itself in the beauty space, regularly updating and expanding its in-store and online selection of beauty products. Today, news of the most major Target beauty expansion has dropped, as the retailer announced that over 2,000 new beauty products are coming to Target stores nationwide.

Target Ups Its Beauty Game with 2,000 New Products Hitting Shelves

This morning, Target announced that it will add over 2,000 new beauty products from over 50 new-to-Target brands to its beauty shelves this year. The expansion is a direct result of Target’s close eye on up-and-coming trends and innovations in the beauty space. But, the news is even more exciting than the thousands of new additions. Of the over 2,000 new beauty products coming to Target, 90 percent of the new SKUs are under $20, making beauty a whole lot more accessible, too.

Standout brands and products from the new Target beauty initiative span all areas of beauty from skin care to makeup and fragrance. Viral brands like Bubble, Clean Skin Club and Daise will make their first appearances on the store’s shelves, and there will be new additions from beloved Target brands like fine’ry, Colour Pop, Being Frenshe, Olive & June and so many more. Select stores will also offer exclusive, in-store brand activations, so you’ll have to make an IRL run to get the full experience. For a full list of what’s new in Target’s beauty section, click here.