Dior New Look Perfume Review

If nobody was talking about Kurkdjian and Dior before, they’re certainly talking about them now. Francis Kurkdjan, famous for BR 540, has been remaking some of the Dior perfumes while also launching his own scents for the brand. While his interviews with fashion magazines would have you believe that he’s invested in the heritage of Dior perfumes, the perfume lovers are stocking up on old Dior bottles before they’re impossible to find, because one by one, Dior is taking some well-loved favourites and having Kurkdjian remake them, instead of launching the perfumes under a new name. ⠀⠀⠀⠀⠀⠀

The only thing worst than a reformulation is a remake because at least the former shows an attempt to respect the original, while the latter just creates confusion. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

New Look is a remake and just like the former, references Christian Dior’s debut collection but the perfume is anything but nostalgic. A simple blend of aldehydes and incense, New Look reads clean and effortless, bringing to mind concrete and glass. The juice would have worked as a Lutens or a Malle, that’s how strange it feels, built around a concept instead of raw materials. It’s a designer made for niche lovers.

It also reminds me of why Kurkdjian became famous – the hit BR540 is famously a simple formula that is an overdose of just a few materials, and New Look feels the same.  I’m not an expert in figuring out what’s in it, but the aldehydes stick around longer than in any other perfume I’ve had, and they’re cold and metallic.  It’s an effect that’s pronounced instead of fleeting, and harkens back to the bold style of Baccarat Rouge. I really like it, even if it isn’t very forgiving. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

This one is for anyone bored of gourmands, vanilla, stereotypical churchy incense. Maybe it will attract a new set of perfume lovers ready to give Dior’s La Collection Privée a new look. ⠀⠀⠀⠀⠀⠀⠀⠀⠀